
I am deeply passionate about the intersection of data, AI, and growth strategy. I thrive in complex, high-velocity environments where I can simplify technical problems into impactful, scalable solutions.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led international growth initiatives and technical app strategy for Google's EMEA advertising business.
Focused on building advanced analytics-driven frameworks to optimize product-led user acquisition and marketing performance.
Capable of advising on global market expansion and complex operational strategies for growing technology companies.
🚀 Career trajectory
Foundational Strategy
Began by mastering change management and business operations at Accenture and Erste Card Club.
✦ Strategy
✦ Change Management
Technical Scaling
Accelerated global growth within Google’s International Growth Team, focusing on ads and technical app integration.
✦ Technical Lead
✦ Global Growth
💪🏻 Superpowers
Growth Engineering Architecture
Building scalable user acquisition and analytics engines
✦ Architecting high-performance marketing funnels that prioritize measurable data integrity.
✦ Integrating AI-driven insights into product roadmaps for improved acquisition efficiency.
✦ Translating raw data patterns into long-term strategic growth opportunities.
International Market Expansion
Scaling technical products across complex global landscapes
✦ Deploying technical application strategies tailored for diverse international markets.
✦ Navigating EMEA-specific regulatory and operational challenges in advertising tech.
✦ Streamlining cross-regional product adoption through optimized technical alignment.
Strategic Change Leadership
Transforming organizational complexity into operational efficiency
✦ Managing large-scale organizational transitions with clear change management frameworks.
✦ Aligning internal stakeholders through data-backed communication and transparent metrics.
✦ Simplifying cross-departmental operations to accelerate decision-making velocity.
I'm excited about
✦ Exploring frontier AI applications that disrupt traditional performance marketing models.
✦ Connecting with founders who are building the next generation of scalable tech products.
✦ Finding new communities centered around advanced analytics and product-led growth strategies.
I can help with
✦ Advising on international market entry strategies for early-stage technology startups.
✦ Mentoring teams on building robust data analytics frameworks for user acquisition.
✦ Consulting on technical app optimization for improved performance and market reach.
I would love your help on
✦ Gaining insights into the latest AI-driven innovations in marketing automation workflows.
✦ Discovering opportunities to partner with cross-functional leadership on growth product initiatives.
✦ Learning from operators who have successfully navigated scaling challenges at hyper-growth companies.