I thrive on building products that bridge sports and media with data-driven precision. I am passionate about creating personalized experiences that add real commercial value and deepen audience loyalty.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed enterprise accounts and programmatic strategy at major tech and advertising firms like Google.
Operates as a founder focusing on fan experience optimization through sports media and consumer technology.
Provides deep knowledge of growth consulting, product strategy, and performance-based marketing for digital products.
🚀 Career trajectory
Foundational Strategy
Developed core advertising and measurement expertise at Google and Dstillery, mastering enterprise sales and programmatic media.
✦ Enterprise Growth
✦ AdTech Operations
Entrepreneurial Transition
Successfully pivoted to founder and operator, applying deep industry knowledge to launch Bet Caddy and steer product vision.
✦ Founder-Led
✦ Strategy Execution
💪🏻 Superpowers
Data-Driven Growth Architect
Transforming marketing insights into scalable fan experiences.
✦ Leverages first-party data to optimize programmatic media performance.
✦ Designs measurement strategies that validate high-impact consumer product growth.
✦ Translates complex AdTech metrics into actionable business roadmaps.
Cross-Functional Integration Lead
Unifying technical and creative teams toward shared objectives.
✦ Orchestrates synergy between engineering, product, and content stakeholders.
✦ Facilitates seamless collaboration across agency, brand, and media operations.
✦ Mentors multidisciplinary talent to exceed aggressive project milestones.
Sports & Media Innovationist
Modernizing how fans interact with digital entertainment.
✦ Builds proprietary fan engagement tools that enhance commercial value.
✦ Identifies market gaps at the intersection of media and tech.
✦ Secures strategic partnerships that bridge sports culture and technology.
I'm excited about
✦ Exploring strategic partnerships in the intersection of sports and emerging tech.
✦ Connecting with founders building high-growth consumer products to share operational learnings.
✦ Gaining fresh perspectives on scaling digital media businesses in competitive environments.
I can help with
✦ Advising on go-to-market strategies for startups in the AdTech and sports media space.
✦ Mentoring early-stage founders on balancing product-led growth with enterprise sales.
✦ Sharing expertise in leveraging first-party data to drive performance marketing and user retention.
I would love your help on
✦ Seeking insights from experienced operators on efficient team scaling and resource allocation.
✦ Looking for introductions to potential collaborators within the intersection of media and digital innovation.
✦ Interested in learning effective frameworks for long-term strategic partnership management.