Hi, I'm Anna Drobakha - Global Digital Business & AI Transformation Director at Groupe SEB
I am passionate about building the future at the intersection of AI and global commerce. I thrive when leading digital transformations that push boundaries, uniting diverse teams to solve complex, scale-focused challenges.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Held leadership roles in marketing operations at Google and product management at major global consumer brands.
Currently directs global AI transformation and digital business strategy for a large-scale consumer electronics enterprise.
Can provide expert guidance on merging generative AI capabilities with traditional retail and DTC business models.
🚀 Career trajectory
Foundational Product Leadership
Established deep roots in product management within the CIS market, focusing on core consumer electronics and retail dynamics.
✦ Product Management
✦ Market Growth
Tech Giant & Operations Scaling
Scaled marketing operations and performance at global tech leaders, honing the ability to manage complexity at scale.
✦ Marketing Operations
✦ Global Enterprise
AI Strategy Executive
Currently leading global AI transformation, integrating advanced technology into legacy business frameworks for modern market relevance.
✦ AI Strategy
✦ C-Suite Leadership
💪🏻 Superpowers
AI-Driven Digital Transformation
Orchestrating scalable tech architectures in complex ecosystems
✦ Defines and executes global digital roadmaps for Fortune 500 organizations.
✦ Integrates generative AI tools to optimize retail and luxury consumer experiences.
✦ Translates technical complexity into actionable business value for executive stakeholders.
Strategic Market Expansion
Driving growth through data-backed omnichannel innovation
✦ Architects scalable DTC strategies for global retail and FMCG sectors.
✦ Optimizes pure-player and brick-and-mortar integration models for market dominance.
✦ Leads multi-disciplinary teams across cross-functional commercial operations.
Innovation Leadership
Fostering hackathon-style agility within traditional enterprises
✦ Promotes a culture of rapid prototyping to solve complex business problems.
✦ Mentors emerging leaders in AI-first product development and management.
✦ Wins top-tier industry hackathons through high-velocity technical collaboration.
I'm excited about
✦ Exploring cross-industry partnerships to pilot novel AI business applications.
✦ Engaging with forward-thinking communities to scale impact in AI ethics.
✦ Gaining insights into emerging venture models for AI-centric enterprise software.
I can help with
✦ Advising startups on integrating generative AI into consumer-facing roadmaps.
✦ Mentoring leaders on navigating corporate digital transformation challenges.
✦ Sharing tactical frameworks for successful DTC omnichannel market expansion.
I would love your help on
✦ Identifying high-potential AI ventures ripe for enterprise-level strategic partnerships.
✦ Connecting with experts in AI governance and ethical enterprise deployment.
✦ Learning from peers on scaling AI solutions within highly regulated industries.