Hi, I'm James Hurst - VP Global Executive Creative Director at HelloFresh
I'm a creative leader passionate about expanding human aesthetic intelligence through design and AI. I thrive at the intersection of brand, product, and culture, building systems that scale creativity with humanity.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led global creative teams at HelloFresh, Tinder, Google, and Pinterest.
Founded Rogue School to explore AI as a creative partner.
Can help others build scalable creative systems and navigate AI's impact.
🚀 Career trajectory
Foundational Design Leadership
Began career shaping brands and design systems at agencies and early-stage companies.
✦ Brand Building
✦ Design Strategy
Scaling Creativity in Tech Giants
Led global creative teams at major tech platforms like Google and Pinterest, integrating design into core product infrastructure.
✦ Global Brand Development
✦ Product Design
✦ Team Leadership
Entrepreneurial Innovation & Education
Founded Rogue School to address AI's impact on creativity and continues to lead global creative strategy at HelloFresh.
✦ AI & Ethics
✦ Creative Direction
✦ Startup Founder
💪🏻 Superpowers
Architect of Creative Systems
Scaling innovation without losing humanity
✦ Leads global teams at HelloFresh, Tinder, Google, and Pinterest.
✦ Builds scalable systems where design is core infrastructure.
✦ Fosters creativity in complex, platform-centric organizations.
Pioneer of AI in Creativity
Sharpening judgment with AI as a partner
✦ Founded Rogue School for AI's impact on creative professionals.
✦ Develops courses and experiments on using AI as a creative tool.
✦ Focuses on enhancing human decision-making with technology.
Thought Leader & Author
Exploring change through design and art
✦ Authored "Use Design to Design Change" and "Weird the Normal."
✦ Examines creativity as a tool for making sense of change.
✦ Shapes thoughtful futures through narrative and design.
I'm excited about
✦ Exploring new frontiers of AI as a co-creator for innovation.
✦ Connecting with forward-thinkers shaping the future of creative industries.
✦ Discovering novel approaches to expand human aesthetic intelligence.
I can help with
✦ Guiding creative teams to integrate AI effectively into workflows.
✦ Advising on brand transformation and storytelling in a digital age.
✦ Mentoring professionals navigating the evolving landscape of creative work.
I would love your help on
✦ Insights into emerging AI technologies and their creative applications.
✦ Connections with researchers exploring the intersection of art and AI.
✦ Discussions on ethical frameworks for AI in creative processes.