Hi, I'm Guy Schueller - Head of Industry, Automotive at Roku Inc.
I thrive on architecting impactful digital media strategies within the automotive industry, driving revenue and building strong client relationships. My passion lies in the dynamic intersection of advertising, technology, and consumer engagement, where I excel at translating complex market needs into clear, profitable solutions.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led automotive digital media strategy for major brands at GM Planworks.
Currently heads Industry for Automotive at Roku, driving digital advertising revenue.
Can help others by strategizing automotive digital media campaigns and driving sales.
🚀 Career trajectory
Foundational Media Planning
Began career with foundational roles in digital media planning and supervision for major automotive brands like Saturn.
✦ Media Planning
✦ Digital Media
✦ Automotive
Automotive Digital Leadership
Advanced to lead automotive digital initiatives, shaping strategies for brands and driving industry-specific sales.
✦ Automotive Marketing
✦ Digital Strategy
✦ Advertising Sales
Current Industry Focus
Now heads industry relations for Automotive at Roku, focusing on strategic partnerships and revenue growth in a leading media platform.
✦ AdTech
✦ Industry Leadership
✦ Revenue Growth
💪🏻 Superpowers
Automotive Digital Strategy Architect
Expertly crafting and executing digital media plans for the automotive industry.
✦ Deep experience in automotive marketing across digital and traditional channels.
✦ Proven ability to build revenue and profit by meeting client needs.
✦ Skilled in media planning, buying, and campaign optimization.
Revenue Growth Catalyst
Driving measurable business results through strategic sales and marketing leadership.
✦ Solid track record of directing teams to secure sales in competitive markets.
✦ Adept at identifying and capitalizing on market opportunities.
✦ Focused on exceeding revenue targets and enhancing profitability.
Digital Media Innovation Driver
Pioneering effective strategies across emerging and established digital platforms.
✦ Extensive experience with online advertising, including search, display, and video.
✦ Proficient in leveraging consumer insights for targeted campaigns.
✦ Adept at navigating new media landscapes and technologies.
I'm excited about
✦ Exploring innovative advertising solutions at the intersection of technology and media.
✦ Connecting with leaders to discuss future trends in programmatic and CTV advertising.
✦ Seeking opportunities to collaborate on groundbreaking campaigns that define market engagement.
I can help with
✦ Offer insights into automotive digital media strategy and execution.
✦ Provide guidance on building effective sales and marketing teams.
✦ Share expertise on navigating the evolving landscape of connected TV advertising.
I would love your help on
✦ Recommendations for emerging technologies in AI-driven marketing analytics.
✦ Introductions to innovators in the retail media space.
✦ Guidance on scaling partnerships in the rapidly growing CTV ecosystem.