Hi, I'm Michael Gorelik - Upfronts Lead at Google
I'm driven by innovation in digital advertising, especially video. My passion lies in transforming viewer engagement into revenue. I thrive in dynamic environments, leading cross-functional teams to build impactful advertising solutions and achieve ambitious goals.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at UBS Investment Bank, building a strong financial foundation.
Leads Americas Video Sales Strategy and Upfronts at Google, driving innovation in digital advertising.
Can help others by providing insights on video advertising strategy and monetization best practices.
🚀 Career trajectory
Foundational Finance Roles
Began career with internships in executive compensation consulting and investment banking, building a strong analytical and financial foundation.
✦ Financial Analysis
✦ Valuation
✦ Due Diligence
Transition to Digital Media
Moved into the tech industry, focusing on video advertising strategy and sales leadership at Google.
✦ Online Advertising
✦ Business Development
✦ Market Research
Leadership in Video Advertising
Currently leading Upfronts and Americas Video Sales, driving strategy and innovation in a key growth area for Google.
✦ Executive Management
✦ Monetization
✦ Strategy
💪🏻 Superpowers
Digital Video Advertising Strategist
Transforming viewer engagement into revenue
✦ Spearheaded Americas Video Sales Strategy at Google.
✦ Pioneered Upfronts initiatives, shaping video ad sales.
✦ Expertise in online advertising, monetization, and market analysis.
Strategic Growth Architect
Building scalable business models for digital platforms
✦ Developed business models for SaaS and e-commerce ventures.
✦ Applied financial acumen to M&A due diligence and corporate development.
✦ Proven ability to identify market opportunities and drive growth.
Cross-functional Team Leader
Uniting diverse talents to achieve unified objectives
✦ Leads and collaborates with sales, product, and analytics teams.
✦ Drives complex projects from conception to successful execution.
✦ Fosters innovation through collaborative problem-solving.
I'm excited about
✦ Exploring innovative advertising technologies and monetization strategies.
✦ Connecting with leaders in digital media and advertising technology.
✦ Seeking opportunities to advise early-stage companies in AdTech.
I can help with
✦ Provide insights on video advertising strategy and market trends.
✦ Share best practices for monetizing digital content.
✦ Offer guidance on building and leading high-performing sales teams.
I would love your help on
✦ Insights into emerging AI applications in advertising.
✦ Connections with venture capital firms focused on AdTech.
✦ Recommendations for innovative startups in the digital media space.