Hi, I'm Gracia Killen - Digital Insights & Optimisation Specialist at Irish Life
I am passionate about the intersection of data, human behavior, and business growth. I thrive in environments where I can decode complex digital landscapes and translate those findings into clear strategies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed global performance and partnership programs during an extensive tenure at Google.
Specializes in driving digital optimization and performance measurement within the Irish financial services sector.
Provides expert guidance on cross-functional operations and translating data into actionable business strategy.
🚀 Career trajectory
Global Foundational Phase
Spent over a decade honing expertise within the ecosystems of Microsoft and Google, moving from search-focused media work to large-scale program management in global partnerships.
✦ Search Specialist
✦ EMEA Operations
Specialist Implementation Phase
Currently focused on applying technical insights and conversion optimization within the Irish insurance and financial services sector, translating global scale experience to local market maturity.
✦ Optimization Specialist
✦ Digital Insights
💪🏻 Superpowers
Digital Performance Architect
Engineering high-conversion ecosystems
✦ Architecting complex measurement frameworks for high-growth digital environments
✦ Translating abstract user behavior into clear optimization roadmaps
✦ Optimizing the full sales funnel through rigorous data validation
Strategic Operations Liaison
Navigating cross-functional partnership dynamics
✦ Aligning go-to-market performance with broader corporate partnership goals
✦ Standardizing operational workflows between sales and technical teams
✦ Managing large-scale project lifecycles across multinational organizations
Insight-Driven Storyteller
Simplifying complex data for executive impact
✦ Synthesizing disparate data points into compelling business intelligence
✦ Presenting performance narratives to stakeholders at all levels
✦ Driving organizational change through evidence-based recommendation
I'm excited about
✦ Exploring new frontiers in digital measurement and emerging analytics technologies
✦ Connecting with leaders focused on scaling performance-driven organizational cultures
✦ Finding professional communities that prioritize practical, data-backed business innovation
I can help with
✦ Mentoring peers on navigating career transitions within large-scale tech companies
✦ Auditing digital performance setups to identify immediate conversion opportunities
✦ Sharing best practices for building robust cross-functional data operations
I would love your help on
✦ Identifying high-impact opportunities for digital transformation in new sectors
✦ Connecting with peers experienced in modernizing legacy digital infrastructure
✦ Learning effective strategies for leading optimization teams in remote environments