Hi, I'm Luisa Gaviria - Marketing Strategy | Mission-Driven Public Sector & B2G | GenAI-Enabled Demand Generation | Multicultural Engagement | Former Amazonian (AWS) & Google PS
I'm driven by connecting innovative tech with public sector needs, specializing in B2G markets. I thrive on crafting GenAI-enhanced demand generation strategies and fostering multicultural engagement, particularly within government and defense sectors.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Amazon Web Services (AWS) and Google Cloud, focusing on public sector marketing.
Currently leveraging GenAI to drive demand generation and multicultural engagement in public sector B2G markets.
Can help others by developing targeted B2G marketing strategies and integrating GenAI into demand generation campaigns.
🚀 Career trajectory
Foundation at Tech Giants
Gained foundational marketing expertise in large-scale cloud environments at Amazon Web Services (AWS) and Google Cloud, focusing on the public sector.
✦ AWS
✦ Google Cloud
✦ Federal Marketing
Specialized Public Sector Focus
Deepened expertise in federal marketing, specifically for DoD clients, managing marketing strategies and demand generation initiatives.
✦ DoD Marketing
✦ Public Sector
✦ Demand Generation
Consulting and Impact
Currently applying broad expertise as a Marketing Consultant, driving strategy and leveraging GenAI for mission-driven organizations.
✦ Marketing Consulting
✦ GenAI
✦ Strategy
💪🏻 Superpowers
Public Sector Marketing Navigator
Bridging complex government needs with innovative tech solutions.
✦ Expertise in B2G and federal marketing strategies.
✦ Leveraging GenAI for targeted demand generation campaigns.
✦ Proven ability to drive pipeline and revenue in mission-driven sectors.
Cross-Cultural Engagement Architect
Fostering connections through nuanced communication and market understanding.
✦ Skilled in multicultural marketing and engagement.
✦ Fluent Spanish speaker, enhancing communication with diverse stakeholders.
✦ Experience in stakeholder communication for public sector initiatives.
Tech-Forward Demand Generator
Utilizing cutting-edge AI and data for measurable marketing success.
✦ Applying GenAI for content creation and demand generation.
✦ Data-driven approach to campaign optimization and analysis.
✦ Master's in Marketing from Johns Hopkins University.
I'm excited about
✦ Connect with innovators shaping the future of public sector technology.
✦ Explore strategic partnerships to amplify mission-driven marketing efforts.
✦ Discover new communities focused on AI applications in government.
I can help with
✦ Develop targeted marketing strategies for public sector and B2G audiences.
✦ Identify opportunities to integrate GenAI into demand generation campaigns.
✦ Provide insights on multicultural engagement for government-focused initiatives.
I would love your help on
✦ Find collaborators with expertise in emerging federal technology adoption.
✦ Connect with leaders in GovTech startups and innovative public sector programs.
✦ Explore partnerships for cross-promotional opportunities within the public sector.