Hi, I'm gabriella 2 Riche - Director of Product Marketing at Sparrow
I'm a passionate startup operator laser-focused on growth, specializing in building and scaling user acquisition and retention. I thrive in fast-paced, cross-functional environments where I can translate data into actionable product marketing strategies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Tutored French and volunteered to build foundational communication skills.
Drives growth initiatives by leading go-to-market and retention strategies.
Can help others by optimizing user acquisition and A/B testing.
🚀 Career trajectory
Academic Foundation & Tutoring
Began career in education, tutoring French and volunteering, building foundational communication and organizational skills.
✦ Tutoring
✦ Volunteering
✦ Education
Startup Operator - Growth Focus
Transitioned to the startup world, focusing on growth, marketing, and product initiatives in dynamic environments.
✦ Early-Stage Startups
✦ Growth Marketing
✦ Product Marketing
Director of Product Marketing
Currently leading product marketing efforts at Sparrow, driving strategic initiatives and scaling growth.
✦ Product Marketing
✦ Director
✦ Startup Growth
💪🏻 Superpowers
Growth Engine Architect
Driving user acquisition and retention through data-driven strategies.
✦ Expert in A/B testing for feature launches and user engagement.
✦ Skilled in scaling user acquisition campaigns using Meta and Google Ads.
✦ Leverages Amplitude and Braze for deep user behavior analysis.
Product Marketing Navigator
Translating user needs into successful product strategies and launches.
✦ Experience in cross-functional collaboration with product and design.
✦ Proficient in user experience (UX) principles for product development.
✦ Focuses on feature adoption and market fit for early-stage products.
Cross-Functional Collaborator
Bridging gaps between technical and business teams for cohesive execution.
✦ Works seamlessly with founders, product, and design teams.
✦ Facilitates communication for feature development and market rollout.
✦ Ensures alignment on growth objectives and user communication.
I'm excited about
✦ Exploring innovative growth tactics for early-stage companies.
✦ Connecting with founders and product leaders to share insights.
✦ Discovering new strategies for user engagement and retention.
I can help with
✦ Offering expertise in go-to-market strategies for new product features.
✦ Providing insights on user acquisition and retention experiments.
✦ Sharing best practices for cross-functional collaboration in startups.
I would love your help on
✦ Advice on scaling marketing operations in Series A/B startups.
✦ Introductions to VCs focused on consumer tech.
✦ Best practices for building and managing product marketing teams.