Hi, I'm Facu Puig - Independent UX Lead & Product Consultant at Product Design Consultant
I am driven by the challenge of transforming chaos into clarity. My passion lies in designing high-stakes AI and SaaS systems where I can apply my unique systemic lens to solve complex user friction points.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Applied rigorous sound engineering principles to complex SaaS projects across clinical trial and legal AI platforms.
Co-founded a specialized studio focused on hands-on diagnosis and resolution of structural product debt in SaaS.
Provides expert guidance on simplifying high-complexity workflows and optimizing product interaction systems for early-stage companies.
🚀 Career trajectory
Acoustic Foundations
Trained as a sound engineer, developing an early appreciation for signal, structure, and noise reduction.
✦ Engineering Logic
✦ Systemic Thinking
Strategic Leadership
Transitioned into municipal strategy and innovation, managing complex organizational planning and large-scale team alignment.
✦ Public Sector
✦ Strategic Vision
Product Consulting & Co-founding
Current phase focused on high-impact SaaS consulting and co-founding Sierra Vista Studio to fix broken product-market growth.
✦ Founder
✦ Independent Lead
💪🏻 Superpowers
Complexity Architect
Unpacking dense workflows into intuitive user experiences
✦ Synthesizes technical AI complexity into human-centered product workflows.
✦ Designs scalable systems that prevent future operational debt.
✦ Maps information architecture for high-stakes SaaS environments.
Product Diagnostic Specialist
Identifying systemic blockers to growth and retention
✦ Conducts deep-dive product audits to isolate friction in user journeys.
✦ Translates business misalignment into actionable design strategy.
✦ Refines onboarding and decision flows to boost core KPIs.
Systems Thinking Practitioner
Applying acoustic engineering precision to digital ecosystems
✦ Uses signal-processing logic to prioritize critical user interaction paths.
✦ Engineers balanced product ecosystems that harmonize operations and design.
✦ Treats user interactions like audio signals to maximize clarity.
I'm excited about
✦ Connecting with founders who need structural clarity for early-stage scaling.
✦ Learning from diverse leaders navigating the intersection of complex SaaS and human-AI systems.
I can help with
✦ Conducting UI/UX audits to pinpoint and resolve product friction.
✦ Advising AI startups on translating technical capabilities into usable, trust-based workflows.
✦ Mentoring designers on building scalable systems within messy, fast-growing environments.
I would love your help on
✦ Identifying high-growth SaaS environments that value hands-on product design execution.
✦ Connecting with experts in audio-tech to explore novel human-computer interaction patterns.
✦ Finding collaborators to co-create systems that solve complex organizational misalignment.