Hi, I'm Erika Radhansson - VP, Brand at Common Sense Media
I'm passionate about crafting resonant brand stories that connect with people and drive meaningful change. I thrive in dynamic environments, transforming complex ideas into engaging narratives that build strong brands and foster community.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Pioneered brand strategy for Google AI and Gemini, translating complex technology into compelling narratives.
Leads brand vision as VP of Brand at Common Sense Media, focusing on digital well-being.
Can help others by crafting innovative brand strategies that drive engagement and amplify impact.
🚀 Career trajectory
Early Career Foundations
Gained foundational experience in program management and community building, laying the groundwork for future strategic roles.
✦ Program Management
✦ Community
Social Impact Branding
Focused on amplifying social missions and impact-driven initiatives through strategic brand marketing at Google.org.
✦ Brand Marketing
✦ Social Impact
✦ Google.org
AI & Emerging Tech Branding
Spearheaded brand strategy for advanced AI and Gemini at Google, navigating the forefront of technological innovation.
✦ AI Branding
✦ Creative Strategy
✦ Google AI
Brand Leadership
Transitioned to a VP of Brand role, applying extensive experience to lead and elevate brand presence in a mission-driven organization.
✦ Brand Leadership
✦ Strategic Vision
✦ Common Sense Media
💪🏻 Superpowers
AI Brand Architect
Pioneering brand strategies for advanced AI technologies.
✦ Developed and executed brand architecture for Google AI & Gemini.
✦ Transformed complex technological concepts into accessible brand narratives.
✦ Drove brand awareness for cutting-edge AI nonprofit projects.
Digital Storyteller
Crafting resonant brand stories across digital platforms.
✦ Led content strategy and development for high-impact digital campaigns.
✦ Leveraged social media and new media for maximum audience engagement.
✦ Built authentic connections through compelling storytelling.
Social Impact Catalyst
Amplifying missions through strategic brand building.
✦ Shaped brand marketing for Google.org, focusing on social initiatives.
✦ Drove strategic communications for non-profit and social enterprises.
✦ Connected mission-driven organizations with key audiences.
I'm excited about
✦ Exploring innovative brand strategies for mission-driven organizations.
✦ Connecting with leaders in brand, marketing, and social impact.
✦ Discovering new approaches to digital storytelling and audience engagement.
I can help with
✦ Offer insights into building impactful brand narratives for tech and social enterprises.
✦ Provide strategic guidance on leveraging digital and social media for brand growth.
✦ Share best practices for communicating complex ideas to diverse audiences.
I would love your help on
✦ Recommendations for emerging platforms in digital content distribution.
✦ Introductions to leaders in the child safety and digital wellness space.
✦ Advice on scaling brand initiatives within non-profit environments.