
I am fueled by the challenge of turning abstract ideas into high-performance technical systems. I thrive in high-growth environments where engineering rigor meets bold product vision, constantly seeking new frontiers.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Served as a Software Engineer at Google for over six years before leading startup engineering efforts.
Currently serves as CTO at AppReel and Technical Lead at PAPAYA, focusing on high-level system architecture.
Offers deep expertise in bridging technical development with business strategy and entrepreneurial execution.
🚀 Career trajectory
The Growth Foundation
Started in the San Francisco ecosystem, co-founding WhereWeLive to solve complex residential tech challenges.
✦ Founder-Led
✦ Bay Area Tech
The Scaling Phase
Spent over six years as a Software Engineer at Google, mastering high-scale distributed systems and global software delivery.
✦ Big Tech Experience
✦ Systems Engineering
The Executive Evolution
Transitioned into executive CTO and Lead roles, focusing on organizational structure, technical governance, and high-impact innovation.
✦ CTO
✦ Technical Leadership
💪🏻 Superpowers
Scalable Engineering Architect
Designing robust systems that thrive under immense load and complexity.
✦ Architected high-scale systems during tenure at Google.
✦ Optimized complex multithreaded applications for peak performance.
✦ Implemented agile workflows to streamline development lifecycles.
Startup Product Visionary
Navigating the zero-to-one journey with precision and agility.
✦ Founded tech-first ventures including Sefi AI and WhereWeLive.
✦ Aligned product roadmaps with rapid market feedback loops.
✦ Managed technical execution from conceptual prototype to launch.
Commercial Tech Leader
Merging engineering excellence with business strategy for growth.
✦ Leveraged MBA insights to steer company-wide technical strategy.
✦ Bridged communication gaps between developers and executive stakeholders.
✦ Aligned engineering output directly with key business objectives.
I'm excited about
✦ Exploring new partnerships with founders in the AI and mobile technology sectors.
✦ Seeking collaborative communities focused on advancing modern software engineering practices.
✦ Discovering high-potential ventures where technical strategy drives competitive advantage.
I can help with
✦ Advising startups on building scalable technical infrastructure from day one.
✦ Mentoring engineers on navigating the transition from contributor to technical lead.
✦ Conducting architectural reviews to improve system efficiency and development velocity.
I would love your help on
✦ Gaining insights on emerging market trends within the Tel Aviv and global tech scenes.
✦ Connecting with peers to discuss effective strategies for managing cross-functional engineering teams.
✦ Exploring mentorship opportunities to refine my own leadership and executive decision-making.