Hi, I'm Edna Cheng - Founder & Result-Driven Sales Coach at Emotivate Mastery
I am driven by the belief that sales shouldn't feel like a pressure cooker. I thrive in diagnosing complex communication gaps, helping founders turn stalled pipelines into predictable, high-trust revenue growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led large-scale global sales strategy and alliance initiatives for multinational corporations over three decades.
Focuses on diagnosing and repairing broken revenue processes for B2B service founders through psychological expertise.
Offers proprietary sales performance coaching that integrates NLP and emotional intelligence to stabilize deal flow.
๐ Career trajectory
Enterprise Sales Foundations
Built core competencies managing high-volume enterprise sales during the expansion eras of Informix and StarHub.
โฆ Corporate Leadership
โฆ Direct Sales
Global Alliance & Strategy
Scaled complex international operations and channel partnerships while holding leadership roles at Dell.
โฆ Global Strategy
โฆ Alliance Management
Consultative Founder Era
Transitioned into private practice to solve granular revenue inefficiencies for boutique B2B service founders.
โฆ Entrepreneurship
โฆ Performance Coaching
๐ช๐ป Superpowers
Behavioral Sales Architect
Engineering high-conversion conversations through psychological insight.
โฆ Identifies hidden emotional bottlenecks stalling enterprise-level deal flow.
โฆ Integrates NLP and EQ to de-risk complex B2B negotiations.
โฆ Refines communication delivery to accelerate prospect decision-making processes.
Enterprise Growth Strategist
Translating large-scale corporate experience into agile founder-led frameworks.
โฆ Maps complex sales journeys to drive predictable, scalable revenue outcomes.
โฆ Audits legacy sales processes to eliminate common mid-funnel stalls.
โฆ Aligns internal team execution with external buyer behavior patterns.
Sales Leadership Mentor
Cultivating long-term competence through structured performance coaching.
โฆ Coaches founders to lead with clarity instead of aggressive tactics.
โฆ Builds sustainable, trust-based sales cultures that minimize churn.
โฆ Develops bespoke training frameworks tailored to service-led business models.
I'm excited about
โฆ Exploring new partnerships with emerging B2B service founders looking for high-level revenue guidance.
โฆ Gaining fresh perspectives on shifting sales technology landscapes within global service markets.
โฆ Engaging with professional communities that prioritize ethical, value-driven growth over traditional tactics.
I can help with
โฆ Providing expert diagnostic sessions for founders struggling with stagnant B2B deal pipelines.
โฆ Advising sales leadership on restructuring processes to improve team morale and conversion rates.
โฆ Mentoring emerging entrepreneurs on the nuances of emotional intelligence in high-stakes professional negotiations.
I would love your help on
โฆ Connecting with peer-level consultants focused on scaling B2B service business infrastructure.
โฆ Finding opportunities to share thought leadership regarding behavioral science in modern sales environments.
โฆ Gaining insights on effective content distribution strategies for professional coaching services.