Hi, I'm Ed Lopez - General Manager at Broadlume
I thrive on building and scaling businesses in the dynamic digital marketing and ad tech world. My passion lies in leading high-performing teams and forging strategic partnerships to drive impactful revenue growth and market leadership.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove significant revenue growth as VP of Sales at SimpleReach and Director of Sales at AdRoll.
Currently serves as General Manager, focusing on overall business and revenue expansion.
Can help others by sharing expertise in scaling sales teams and Go-To-Market strategies.
🚀 Career trajectory
Digital Marketing Foundation
Gained foundational experience in digital marketing and advertising sales, building core competencies.
✦ Advertising Sales
✦ Digital Marketing
Growth at Scale
Led sales and managed teams at AdRoll and SimpleReach, driving significant revenue increases.
✦ Sales Management
✦ VP of Sales
✦ Ad Tech
General Management Leadership
Currently leading as General Manager, leveraging extensive experience to drive overall business success.
✦ General Manager
✦ Business Strategy
✦ Operations Management
💪🏻 Superpowers
Revenue Growth Architect
Driving top-line expansion in competitive digital landscapes.
✦ Spearheaded significant revenue growth in ad tech and digital marketing.
✦ Successfully scaled businesses in both startup and multinational settings.
✦ Developed and executed effective Go-To-Market strategies.
Talent Cultivator
Attracting, developing, and retaining high-performing teams.
✦ Expert in mentoring and leading cross-functional teams.
✦ Fosters inclusive environments that maximize team potential.
✦ Proven ability to identify and recruit top sales and management talent.
Strategic Partnerships
Building and managing key relationships for mutual success.
✦ Skilled in stakeholder engagement from C-suite to client-facing roles.
✦ Establishes and nurtures strong relationships with clients and partners.
✦ Effectively liaises across internal and external teams to achieve goals.
I'm excited about
✦ Connecting with innovative leaders in the ad tech and SaaS space.
✦ Exploring opportunities for strategic partnerships and collaborations.
✦ Discovering new approaches to drive sustainable business growth.
I can help with
✦ Offer guidance on scaling sales teams and Go-To-Market strategies.
✦ Share insights on building high-performing, motivated teams.
✦ Provide strategic advice on navigating the ad tech and digital marketing landscape.
I would love your help on
✦ Introductions to VCs focused on Series A/B SaaS companies.
✦ Connections with leaders in emerging MarTech sectors.
✦ Advice on advanced customer acquisition models in competitive markets.