Hi, I'm Ed Barrett - Chief Sales Officer (CSO) at Supermetrics
I am driven by the intersection of data and commercial performance. I thrive in high-stakes environments where global scale meets customer-centric strategy, always seeking to turn complex tech into growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Executed complex international business development and cloud services strategies during an extensive tenure at IBM.
Currently functions as a Chief Sales Officer focused on optimizing data-driven revenue operations for SaaS platforms.
Offers expert guidance on strategic alliance development, global channel architecture, and high-performance sales team management.
🚀 Career trajectory
Foundational Scale
Built fundamental sales and product expertise during an formative tenure at IBM.
✦ Corporate Development
✦ Market Expansion
✦ Segment development
✦ Customer support
Executive Maturity
Transitioned into general management roles, mastering the balance of operations and revenue.
✦ General Management
✦ SaaS Leadership
✦ Sales, Marketing and Revenue Leadership
✦ PLG and SLG integration
Strategic Leadership
Currently scaling data-driven SaaS organizations as a Chief Sales Officer.
✦ C-Suite
✦ Strategic Advisor
✦ CRO and CMO
💪🏻 Superpowers
Global Commercial Architect
Designing scalable revenue frameworks across international borders
✦ Orchestrates market entry for cloud services across EMEA, AMER and APAC.
✦ Designs channel structures that optimize enterprise, Mid-Market and SMB performance.
✦ Practical understanding of how to execute AI-enabled processes into a GTM motiona nd customer journey
Data-Driven Sales Culture Builder
Cultivating high-performance environments through analytical rigor
✦ Leads diverse operations ranging from boutique teams to scaled, global SLG-PLG motions teleweb.
✦ Mentors leadership tiers to align personal accountability with commercial targets.
Enterprise Transformation Catalyst
Navigating complex stakeholder ecosystems in the SaaS landscape
✦ Aligns IT cloud solutions with mission-critical customer business goals.
✦ Navigates C-suite relationships to secure long-term strategic partnerships.
✦ Refines go-to-market strategies to capitalize on shifting market demands.
I'm excited about
✦ Learning about emerging cloud infrastructure trends to inform future board contributions.
✦ Providing practical GTM guidance and execution for start-ups and scale-ups
✦ Driving AI-enabled GTM execution for scale-ups
I can help with
✦ Providing strategic guidance on international go-to-market and channel expansion.
✦ Advising on building and scaling high-performance SMB, Mid-Market and Enterprise sales organisations.
✦ Developing AI-enabled GTM strategies and execution plans for start-ups and scale-ups
I would love your help on
✦ Looking for insights on board-level governance for scaling SaaS companies.
✦ Interested in learning effective methods for integrating AI into sales processes.
✦ Connections to PE or VCs that require hand-on GTM expertise