Hi, I'm Douglas Hertz - Director | Co-Founder at apis3
I thrive at the intersection of data science and digital marketing. My passion is translating complex metrics into growth, and I excel in entrepreneurial environments where I can build impactful systems.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed advertising strategy for high-volume accounts while working at Google.
Currently leads as a co-founder focusing on digital performance and marketing scalability.
Provides expert-level guidance on search advertising, conversion rate optimization, and analytical decision-making frameworks.
🚀 Career trajectory
Foundation and Technical Roots
Early career start in product engineering and logistics technology systems.
✦ Engineering
✦ Operations
The Google Years
Building deep expertise in global search advertising and platform strategy.
✦ AdTech
✦ Data-Strategy
Entrepreneurial Evolution
Founding and scaling apis3 to drive digital advertising excellence.
✦ Founder
✦ Marketing-Executive
💪🏻 Superpowers
Data-Driven Growth Architecture
Transforming raw analytics into high-performance marketing engines.
✦ Architecting complex PPC and SEM strategies to maximize ROI.
✦ Synthesizing Google Analytics data into predictive marketing models.
Entrepreneurial Scaling
Building and navigating organizations from startup to sustainable growth.
✦ Leading cross-functional teams at apis3 to deliver client value.
✦ Defining product-market fit through iterative testing and user feedback.
Digital Transformation Mastery
Driving organizational change through search and web optimization.
✦ Streamlining conversion optimization workflows for E-commerce clients.
✦ Modernizing legacy marketing approaches into agile digital ecosystems.
I'm excited about
✦ Exploring new partnerships within the digital marketing and tech sectors.
✦ Connecting with fellow founders to share insights on scaling small teams.
✦ Seeking collaborative opportunities to tackle complex e-commerce challenges.
I can help with
✦ Offering tactical advice on Google Ads optimization and PPC strategy.
✦ Mentoring emerging digital marketers on building robust analytics frameworks.
✦ Providing guidance on the transition from corporate roles to entrepreneurship.
I would love your help on
✦ Connecting with peers in the AI-driven marketing and automation space.
✦ Finding new perspectives on long-term business strategy and sustainable scaling.
✦ Gaining insights into modern community-building practices for B2B brands.