Hi, I'm Denise Estray - Industry Manager - Large Customer Sales (LCS)
I'm passionate about driving growth in CPG and Retail, thriving on connecting innovative strategies with client success. I love leveraging market insights to build impactful commercial plans and foster strong client relationships.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Worked at Google, developing innovative sales strategies for the CPG and Retail sectors.
Currently driving brand growth and commercial success by leveraging market insights and strategic planning for key clients.
Can help others by sharing insights on developing effective shopper marketing strategies and navigating large customer sales.
🚀 Career trajectory
Foundational Marketing
Began career with early marketing roles at The Clorox Company and SC Johnson, building core skills in consumer products and commercial operations.
✦ FMCG
✦ Brand Management
✦ Marketing Strategy
Google - Retail Sector Growth
Transitioned to Google, focusing on the Retail industry within Large Customer Sales, developing deep expertise in this dynamic market.
✦ Large Customer Sales
✦ Retail
✦ Market Analysis
Google - Expanded CPG Focus
Expanded role at Google to encompass the CPG industry, leveraging previous experience to drive integrated sales strategies across sectors.
✦ CPG
✦ Shopper Marketing
✦ Client Relations
💪🏻 Superpowers
Strategic Growth Architect
Driving CPG & Retail client success through data-informed sales strategies.
✦ Develop and execute tailored sales and marketing plans for large CPG and Retail accounts.
✦ Utilize customer insights and market analysis to identify growth opportunities.
✦ Optimize product placement and promotional strategies to maximize shopper engagement.
Cross-Industry Expertise
Bridging CPG and Retail sectors with a unified sales approach.
✦ Managed diverse portfolios, understanding the unique dynamics of both CPG and Retail.
✦ Facilitated collaborations between brands and retailers for mutual benefit.
✦ Applied a holistic view to sales challenges, offering integrated solutions.
Commercial Capability Builder
Enhancing team performance through robust commercial operations.
✦ Spearheaded initiatives to improve sales team effectiveness and operational efficiency.
✦ Developed frameworks for commercial strategy and execution excellence.
✦ Trained and mentored teams in advanced marketing and sales techniques.
I'm excited about
✦ Discovering innovative strategies to drive growth for CPG and Retail clients.
✦ Connecting with industry leaders to exchange best practices in sales and marketing.
✦ Exploring emerging trends and technologies that shape the future of commerce.
I can help with
✦ Share insights on developing effective shopper marketing strategies.
✦ Provide guidance on navigating the complexities of large customer sales in CPG/Retail.
✦ Offer perspectives on building strong client relationships and driving commercial success.
I would love your help on
✦ Identifying new partnership opportunities within the tech and retail ecosystems.
✦ Learning about cutting-edge approaches to digital transformation in sales.
✦ Finding experts in advanced analytics for consumer behavior prediction.