Hi, I'm David Peller - CEO / Founder, If Not You
I thrive on building and scaling businesses at the intersection of travel, hospitality, and technology. My passion lies in driving innovation and transforming industries globally, from cloud strategy to market expansion.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led AWS Travel & Hospitality, scaling it into a multi-billion dollar global business practice.
Currently serves as an Industry Advisory Board member for Thayer Ventures, guiding strategic growth.
Can help others by providing strategic leadership for global business scaling and digital transformation.
🚀 Career trajectory
Foundational Legal Acumen
Began career as a solicitor, developing a strong analytical and legal foundation in London.
✦ Law
✦ Analysis
Tech & Travel Industry Ascent
Progressed through key roles at Google (post-ITA acquisition) and Booking.com, gaining global experience in travel tech.
✦ Booking.com
✦ Travel Tech
✦ Global
Global Leadership & Business Scaling
Led global travel and hospitality for AWS, building a multi-billion dollar business, followed by executive roles at Yanolja and advisory positions.
✦ AWS
✦ Yanolja
✦ Executive Management
✦ Business Scaling
Strategic Advisory & Board Roles
Currently serving on advisory boards, leveraging extensive experience to guide growth and strategy in the travel and aviation sectors.
✦ Board Advisor
✦ Venture Capital
✦ Aviation
💪🏻 Superpowers
Global Business Scaling Architect
Proven track record of building and scaling multi-billion dollar global business units.
✦ Scaled AWS Travel & Hospitality to a multi-billion dollar global business.
✦ Led global teams across diverse markets for major tech and travel companies.
✦ Expert in international business development and strategic expansion.
Digital Transformation Catalyst
Driving innovation and technological adoption for industry leaders.
✦ Expert in cloud computing and digital transformation strategies.
✦ Spearheaded growth through technology at Google (ITA Software) and Booking.com.
✦ Specializes in leveraging tech for business growth in hospitality.
Cross-Cultural Executive Leader
Building and nurturing high-performing, diverse global teams.
✦ Managed teams across various international locations (Amsterdam, Singapore, Sydney).
✦ Skilled in fostering inclusive team cultures and driving diversity.
✦ Experience in corporate development and integrating global acquisitions.
I'm excited about
✦ Exploring strategic partnerships and investment opportunities in emerging travel tech.
✦ Connecting with innovators and leaders to discuss future industry trends.
✦ Seeking advisory roles to mentor fast-growing startups in hospitality and aviation.
I can help with
✦ Provide strategic guidance on scaling global businesses in travel and technology.
✦ Offer insights into digital transformation and cloud adoption for hospitality firms.
✦ Share expertise on building and leading high-performing international teams.
I would love your help on
✦ Introductions to promising early-stage startups in the sustainable travel sector.
✦ Insights into disruptive technologies shaping the future of aviation.
✦ Connections with venture capital firms focused on hospitality innovation.