
I specialize in driving YouTube video advertising growth by aligning creative vision with data-driven insights. Passionate about innovation and collaboration, I thrive on empowering teams to deliver impactful results for global brands.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led go-to-market strategy for creative advertising products at Google.
Currently driving video advertising growth on YouTube through data and creativity.
Can help others by sharing expertise on scaling creative strategies for global brands.
🚀 Career trajectory
Early Career at Google
Began at Google in Global Ad Operations and Account Management, building foundational ad platform knowledge.
✦ Ad Operations
✦ Account Management
Product Leadership Growth
Transitioned into Product Lead roles, focusing on creative and creator initiatives for Google and YouTube.
✦ Product Management
✦ YouTube
✦ Creative
Strategic Go-to-Market Lead
Currently leading go-to-market strategy for creative products across the Americas, driving advertising growth.
✦ Go-to-Market Strategy
✦ Advertising Growth
✦ Cross-functional Leadership
Board Leadership
Serves on the Board of Directors for the Hillel Jewish Student Center at Michigan State University.
✦ Non-profit Leadership
✦ Community Engagement
💪🏻 Superpowers
Global Creative Advertising Strategist
Driving growth for major brands on YouTube
✦ Leads go-to-market strategy for creative advertising products across the Americas.
✦ Aligns creative strategy with data to boost video advertising performance.
✦ Empowers global brands with impactful, data-informed campaigns.
Innovation Catalyst
Fostering collaboration for optimal ad solutions
✦ Spearheads initiatives for advertising effectiveness using consultative solutions.
✦ Drives continuous improvement through experimentation and best practices.
✦ Unlocks growth opportunities by working with cross-functional teams.
YouTube & Video Ad Expertise
Deep focus on creative optimization for performance
✦ Specializes in YouTube and video ad strategies for diverse industries.
✦ Enhances brand performance through creative optimization.
✦ Leverages unique perspectives to support organizational mission.
I'm excited about
✦ Seeking to connect with forward-thinking leaders in the creator economy.
✦ Eager to explore innovative advertising technologies and platforms.
✦ Looking to share insights on scaling creative strategies for global impact.
I can help with
✦ Can offer guidance on go-to-market strategies for digital advertising products.
✦ Willing to share best practices for optimizing video ad campaigns on YouTube.
✦ Can provide insights into fostering collaboration for innovative advertising solutions.
I would love your help on
✦ Seeking connections with emerging ad-tech startups.
✦ Interested in perspectives on future trends in creative advertising.
✦ Looking for insights into international market expansion strategies.