I am driven by the challenge of bridging technology and human connection. I thrive in fast-paced, ambiguous environments where I can build scalable growth strategies and bring innovative digital products to life.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led marketing and growth initiatives at Gidi Mobile to drive early-stage product adoption.
Currently manages large-scale app growth strategies for Google across the SSA and MENA regions.
Can provide expert guidance on cross-functional team management and data-driven market development.
🚀 Career trajectory
Foundational Strategy
Built quantitative expertise in finance and economics, grounding business intuition in rigorous data analysis.
✦ Finance
✦ Economics
Market Development Growth
Transitioned into hands-on market development and growth management within the fast-paced African mobile landscape.
✦ Growth Marketing
✦ SaaS
Global Tech Scaling
Currently scaling app growth across complex international markets at a global technology leader.
✦ International Growth
💪🏻 Superpowers
Growth Engine Architect
Scaling digital products through targeted acquisition and strategic marketing
✦ Orchestrates cross-functional alignment to drive rapid user adoption in competitive markets.
✦ Synthesizes complex data into actionable product-led growth strategies.
✦ Optimizes marketing funnels to reduce acquisition costs and boost lifecycle value.
Emerging Tech Evangelist
Pioneering the application of AR/VR and new digital goods
✦ Leads product development cycles for immersive and next-generation technology platforms.
✦ Translates technical capabilities into clear, high-value consumer propositions.
✦ Experimentation-first mindset applied to Spark AR and digital transformation projects.
Strategic Deal Negotiator
Building impactful partnerships that bridge ecosystem divides
✦ Navigates high-stakes negotiations to establish foundational industry partnerships.
✦ Aligns stakeholder interests across diverse regional landscapes including SSA and MENA.
✦ Develops business cases that secure buy-in for cross-border expansion.
I'm excited about
✦ Exploring strategic partnerships in emerging tech and AR/VR ecosystems.
✦ Connecting with leaders focused on digital transformation in high-growth regions.
✦ Gaining fresh perspectives on cross-functional leadership and global product scaling.
I can help with
✦ Providing strategic advice on scaling growth initiatives in African and Middle Eastern markets.
✦ Mentoring junior marketers on data-driven decision making and product-led growth.
✦ Consulting on the integration of immersive technologies within existing product suites.
I would love your help on
✦ Connecting with veterans who have navigated successful exits in the digital goods space.
✦ Gaining insights into best practices for managing stakeholder dynamics in global tech firms.
✦ Learning about emerging investment trends within the augmented reality product sector.