Hi, I'm Craig Fisher - HEAD OF SALES, CUSTOMER ACQUISITION, PNW | Revenue Generation & Partnership Development at Google
I am fueled by the complexity of building sustainable revenue engines and the art of forging deep partnerships. I thrive in high-stakes environments where creative problem-solving meets ambitious growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove scalable customer acquisition growth strategies as a key leader within the sales organization at Google.
Currently spearheading revenue generation and high-impact partnership development efforts across the Pacific Northwest region.
Provides deep expertise in enterprise sales transformation, go-to-market orchestration, and strategic client relationship management.
🚀 Career trajectory
Foundational Excellence
Established core competencies in sales and marketing at SAP, setting the stage for global leadership roles.
✦ Enterprise Sales
✦ Market Growth
Global Scaling
Led regional and global sales divisions at IBM, focusing on commerce solutions and large-scale client engagement.
✦ Strategy Execution
✦ Team Leadership
Market Dominance
Accelerated enterprise innovation at Google and DispatchTrack, focusing on GenAI and high-growth revenue streams.
✦ Cloud Strategy
✦ Executive Leadership
💪🏻 Superpowers
Revenue Engine Architect
Engineering sustainable growth through high-velocity GTM strategies
✦ Delivered $23.5M in ARR by revitalizing enterprise sales pipelines.
✦ Reduced average sales cycles by 14% through process optimization.
✦ Scaled revenue portfolios exceeding $100M for global tech giants.
C-Suite Strategic Partner
Mastering the art of high-stakes enterprise negotiations
✦ Managed 124+ enterprise accounts valued over $1B each.
✦ Aligned complex technology solutions with fortune 500 priorities.
✦ Negotiated multi-million dollar contracts with C-level stakeholders.
Digital Transformation Catalyst
Bridging cutting-edge technology with practical business outcomes
✦ Spearheaded cloud adoption strategies for legacy enterprise environments.
✦ Deployed GenAI and ML frameworks to drive operational productivity.
✦ Built cross-functional teams to exceed aggressive 57% YOY growth.
I'm excited about
✦ Exploring collaborative opportunities with founders building at the intersection of AI and enterprise scale.
✦ Connecting with peer leaders to exchange insights on navigating rapid digital transformation cycles.
✦ Discovering innovative startups that require strategic GTM guidance to hit their next growth milestone.
I can help with
✦ Providing mentorship to sales leaders on complex C-suite negotiation and relationship management.
✦ Advising early-stage founders on structuring enterprise GTM strategies to secure initial $10M+ revenue.
✦ Conducting audits of sales operations to identify bottlenecks and accelerate revenue growth cycles.
I would love your help on
✦ Seeking guidance on emerging trends in the Generative AI startup ecosystem for potential advisory roles.
✦ Looking for peer groups focused on sustainable business scaling and cross-functional leadership excellence.
✦ Interested in discovering unique opportunities to apply 25 years of experience to new, disruptive sectors.