
I'm passionate about transforming digital marketing strategies and driving vendor success. I thrive on building strong relationships and leveraging data to achieve measurable results, especially within complex online advertising ecosystems.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Google, specializing in vendor performance and digital strategy.
Currently excels as a Vendor Performance Manager, optimizing external partner operations and driving measurable results through data.
Can help others by offering insights on optimizing digital advertising spend and managing vendor performance.
🚀 Career trajectory
Digital Marketing Foundation
Began career in online advertising and SEM roles, building core skills.
✦ Online Advertising
✦ SEM
✦ Google Adwords
Account Management & Growth
Transitioned to account management, focusing on client success and strategy.
✦ Account Management
✦ Digital Strategy
✦ Client Relations
Performance Activation Lead
Led performance activation initiatives, driving campaign effectiveness.
✦ Performance Marketing
✦ Campaign Management
✦ Data Analysis
Vendor Performance Manager
Current role focused on optimizing external partner performance.
✦ Vendor Management
✦ Strategic Partnerships
✦ Operational Excellence
💪🏻 Superpowers
Vendor Performance Architect
Translating strategy into measurable vendor success
Develop and implement KPIs for vendor performance tracking.
Identify performance gaps and drive remediation plans.
Ensure vendor alignment with business objectives.
Digital Marketing Ecosystem Navigator
Leveraging data for optimal ad spend and reach
Manage and optimize campaigns across Google Ads platforms.
Analyze campaign data for insights and strategic adjustments.
Oversee SEM, SEO, and social media marketing efforts.
Cross-Functional Collaboration Catalyst
Building bridges between internal teams and external partners
Facilitate communication and alignment with internal stakeholders.
Foster strong, productive relationships with vendors.
Ensure smooth integration of vendor services.
I'm excited about
Looking to connect with peers to share best practices in vendor management.
Seeking innovative strategies to enhance digital campaign performance.
Eager to explore new technologies impacting online advertising.
I can help with
Offer insights on optimizing digital advertising spend.
Share expertise in evaluating and managing vendor performance.
Provide guidance on effective online marketing strategies.
I would love your help on
Looking for novel approaches to vendor onboarding and integration.
Interested in learning about emerging trends in performance marketing.
Seeking connections with leaders in strategic partnership development.