Hi, I'm Christeen Kim - Director, Global Head of YouTube Music & Premium Marketing at YouTube
I am driven by the intersection of content and scale, finding my flow in global digital ecosystems. I thrive in environments where marketing meets product innovation to redefine how the world engages with media.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led the global go-to-market strategy for YouTube Music and Premium product launches.
Directs global marketing initiatives for major digital subscription and music platforms at YouTube.
Provides expertise in product-led growth, brand scaling, and cross-functional team leadership.
🚀 Career trajectory
Foundational Growth
Led early global product marketing for music and subscription services.
✦ Product Launch
✦ Market Entry
Ecosystem Expansion
Shifted focus to creator-led growth and short-form video strategies.
✦ Creator Economy
✦ Short-form Content
Strategic Oversight
Current leadership of comprehensive global marketing for YouTube’s flagship music and subscription platforms.
✦ Global Strategy
✦ P&L Ownership
💪🏻 Superpowers
Growth Engine Architect
Driving product adoption through strategic marketing alignment
Scales user adoption for global digital media platforms.
Integrates product development cycles with go-to-market strategies.
Executes large-scale campaigns that transform feature engagement.
Creative Brand Storyteller
Humanizing complex product ecosystems at global scale
Translates technical product specs into compelling consumer narratives.
Aligns brand positioning with rapidly changing user consumption patterns.
Elevates music and premium content through strategic brand placement.
Operational Leadership
Orchestrating cross-functional teams in high-stakes environments
Leads global teams through complex product lifecycle transitions.
Navigates organizational complexity to drive unified product focus.
Mentors cross-functional leaders to maintain high execution velocity.
I'm excited about
Exploring the intersection of new media and subscription growth models.
Connecting with leaders tackling the next wave of creator-driven monetization.
Gaining insights into cross-industry strategies for global digital scaling.
I can help with
Mentoring leaders on scaling subscription products within global tech companies.
Advising on go-to-market strategies for consumer-facing media products.
Sharing insights on bridging product development and brand marketing teams.
I would love your help on
Expanding perspectives on emerging global trends in content consumption.
Learning about effective organizational structures for scaling remote marketing teams.
Connecting with peers navigating the evolution of digital subscription landscapes.