Hi, I'm Chris Bettig - Creative Director at YouTube
I'm a French American Creative Director passionate about crafting intuitive and immersive experiences, blending my background in retail design with cutting-edge UX. I thrive in dynamic environments where creativity meets technology to solve user challenges.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led retail space design for over a decade, building a strong foundation in physical environments.
Currently leads UX design teams at YouTube, shaping intuitive digital user experiences.
Can help others by providing expertise in UX, branding, and creative team leadership.
🚀 Career trajectory
Foundational Design Expertise
Gained over a decade of experience in retail space design, developing a strong foundation in physical environments and customer experiences.
✦ Retail Design
✦ Environmental Design
Transition to Digital Innovation
Shifted focus to the digital realm, joining Google and later YouTube to lead UX design teams and innovate in user interface and interaction design.
✦ UX Design
✦ Creative Direction
✦ Tech
Creative Director at YouTube
Currently leading a UX design team, applying a blend of creative vision and user-centric principles to shape digital experiences.
✦ Director Level
✦ Design Team Coordination
✦ Product Design
💪🏻 Superpowers
Bridging Physical and Digital Spaces
Transforming environments through creative direction.
✦ Expertise in retail space design and experiential concepts.
✦ Leading UX design teams to create intuitive digital interfaces.
✦ Integrating branding and identity across physical and digital touchpoints.
UX Design Leadership
Driving innovation in user experience at scale.
✦ Directing UX design teams at Google/YouTube since 2011.
✦ Focusing on user-centric design for impactful digital products.
✦ Developing innovative interaction and interface designs.
Cross-Disciplinary Design Acumen
Synthesizing diverse design fields into cohesive experiences.
✦ BFA background enriching approach to art direction and illustration.
✦ Experience spanning environmental, product, and graphic design.
✦ Proven ability in concept development and visual identity creation.
I'm excited about
✦ Connecting with fellow innovators to explore the future of digital experiences.
✦ Discovering new collaborations that push creative boundaries.
✦ Finding opportunities to mentor and elevate emerging design talent.
I can help with
✦ Providing strategic guidance on UX and experiential design challenges.
✦ Offering insights into building and leading high-performing creative teams.
✦ Sharing expertise on integrating brand identity across diverse platforms.
I would love your help on
✦ Exploring emerging technologies that intersect with creative design.
✦ Connecting with leaders in innovative digital product development.
✦ Identifying potential collaborators for groundbreaking creative projects.