Hi, I'm Cheikh ATAYI - Strategy & Operations Lead, UK, Ireland & Sub-Saharan Africa, Cloud Customer Engineering at Google
I orchestrate strategic growth for Google Cloud's Customer Engineering, driving operational excellence and market penetration. I thrive in dynamic, fast-paced environments where I can translate complex challenges into scalable solutions and empower teams to achieve ambitious goals.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Co-founded CoinWisely, navigating early-stage startup challenges and market entry.
Leads Strategy & Operations for Google Cloud Customer Engineering across UK, Ireland, and Sub-Saharan Africa.
Can help others by architecting growth strategies for cloud customer success and market expansion.
🚀 Career trajectory
Early Career & Entrepreneurship
Founded CoinWisely, applying core business principles in a startup environment from 2017 to 2020.
✦ Co-Founder
✦ Startup Strategy
✦ Venture Building
Cloud Business Acumen Development
Progressed through Senior Business Analyst and Sales Strategy & Operations Manager roles at Google Cloud EMEA from 2020 to 2025.
✦ Business Analysis
✦ Sales Operations
✦ EMEA Markets
Regional Leadership in Customer Engineering
Currently leading Strategy & Operations for Google Cloud Customer Engineering in UK, Ireland & SSA, starting February 2025.
✦ Strategy & Operations
✦ Customer Engineering
✦ UK & Africa
💪🏻 Superpowers
Strategic Operations Architect
Designing and executing operational frameworks for cloud customer engineering.
✦ Leading strategy and operations for Google Cloud Customer Engineering in UK, Ireland, and SSA.
✦ Developing frameworks to enhance sales and customer engagement effectiveness.
✦ Optimizing cross-functional collaboration for accelerated growth.
Business Growth Catalyst
Driving revenue and market expansion through data-driven sales strategies.
✦ Managed sales strategy and operations across the EMEA cloud region.
✦ Leveraged business analysis to identify and capitalize on market opportunities.
✦ Enabled teams to exceed performance targets.
Startup Ecosystem Navigator
Translating entrepreneurial vision into actionable business development.
✦ Co-founded CoinWisely, navigating early-stage startup challenges.
✦ Applied financial management and business strategy principles in a startup environment.
✦ Bridged technical product development with market needs.
I'm excited about
✦ Connecting with leaders in cloud technology to share best practices.
✦ Exploring innovative strategies for customer success in emerging markets.
✦ Finding collaborators for scaling impactful operational initiatives.
I can help with
✦ Providing strategic insights on optimizing sales operations for tech companies.
✦ Sharing frameworks for driving customer engineering efficiency and impact.
✦ Offering guidance on navigating growth strategies in EMEA cloud markets.
I would love your help on
✦ Identifying key decision-makers within enterprise cloud adoption teams.
✦ Connecting with experts in AI/ML applications for cloud customer success.
✦ Finding partners for joint go-to-market initiatives in Sub-Saharan Africa.