Hi, I'm Charlotte Bergin - Director, Commercial Initiatives at MSC Cruises
I thrive driving commercial success in global markets, translating complex opportunities into actionable plans. Passionate about international growth and building robust partnerships across dynamic, multicultural environments.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Drove global account management and digital marketing strategies at Google.
Currently leads commercial initiatives to drive market growth at MSC Cruises.
Can provide expertise in international commercial strategy and digital marketing.
🚀 Career trajectory
Foundational Marketing Experience
Began career with internships and assistant roles, gaining early exposure to marketing principles.
✦ Intern
✦ Assistant Account Executive
Global Account Management at Google
Managed international accounts, developing expertise in digital advertising and client relations.
✦ Global Account Executive
✦ Digital Marketing
Director of Commercial Initiatives
Currently leading commercial strategies and execution for MSC, focusing on market expansion.
✦ MSC Cruises
✦ Director
✦ Commercial Strategy
💪🏻 Superpowers
Global Commercial Strategist
Orchestrating international market growth and revenue.
✦ Develops and executes commercial strategies for global markets.
✦ Drives revenue through innovative initiatives and partnerships.
✦ Navigates complex international business landscapes.
Digital Marketing Maestro
Translating online presence into tangible business outcomes.
✦ Expertise in SEM, social media, and online advertising.
✦ Proven ability to generate leads and drive engagement.
✦ Optimizes digital campaigns for maximum ROI.
Multilingual Relationship Builder
Fostering connections across diverse cultures and markets.
✦ Fluent in French and highly proficient in Spanish.
✦ Builds strong rapport with international clients and partners.
✦ Facilitates cross-cultural communication for business success.
I'm excited about
✦ Connecting with forward-thinking leaders in the travel and logistics sectors.
✦ Exploring innovative strategies to drive commercial growth.
✦ Discovering collaborative opportunities to expand market reach.
I can help with
✦ Provide insights on optimizing digital marketing campaigns for customer acquisition.
✦ Share strategies for building and managing international client relationships.
✦ Offer guidance on developing effective commercial initiatives in competitive markets.
I would love your help on
✦ Recommendations for emerging technologies in the maritime or travel industry.
✦ Connections with key stakeholders in global supply chain logistics.
✦ Advice on navigating complex regulatory environments in new markets.