Hi, I'm Carol Eid - Executive Director, Digital Marketing at Banco Santander Mexico
I thrive at the nexus of strategy, innovation, and leadership, crafting impactful marketing initiatives that blend data, creativity, and technology. My passion lies in building diverse teams and driving exceptional customer experiences through cutting-edge digital and AI strategies.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed global marketing strategies at industry giants like Google and eBay.
Currently leads AI-driven marketing strategies to boost customer acquisition and engagement.
Can help others by providing strategic guidance on digital marketing transformation and mentoring emerging leaders.
🚀 Career trajectory
Foundation in Account Management
Began career honing client relationship and project management skills.
✦ Account Management
✦ Client Relations
Brand Building at Scale
Gained experience in marketing management at a major media conglomerate.
✦ Marketing Management
✦ Brand Strategy
Digital Innovation Leader
Pioneered digital transformation and AI-driven marketing in financial services.
✦ Digital Transformation
✦ AI Marketing
✦ Executive Leadership
Global Tech Marketing Expertise
Developed global marketing strategies at industry giants like Google and eBay.
✦ Global Marketing
✦ Performance Marketing
✦ Tech Industry
💪🏻 Superpowers
Digital Transformation Architect
Spearheading innovation in financial services through AI and digital strategies.
✦ Drove 10X customer acquisition via digital transformation at Banco Santander.
✦ Elevated brand engagement to top 3 in Latin America using AI marketing.
✦ Increased user conversion by 3X with advanced AI strategies.
Global Marketing Strategist
Crafting impactful campaigns across diverse international markets.
✦ Developed B2C and B2B marketing strategies for Google, eBay, and PayPal.
✦ Navigated complex markets in the U.S., Spain, and Mexico.
✦ Secured industry recognition from Adweek and AdLatina.
Team Empowerment Leader
Building and mentoring diverse, high-achieving marketing teams.
✦ Fosters collaborative cultures focused on measurable results.
✦ Passionate about developing talent and driving business growth.
✦ Champions diversity and inclusion in team building.
I'm excited about
✦ Discovering and piloting next-gen marketing tech for rapid digital transformation.
✦ Forging strategic alliances with global leaders driving innovation.
✦ Collaborating on breakthrough marketing initiatives, shaping future trends.
I can help with
✦ Provide strategic guidance on digital marketing transformation.
✦ Share insights on AI-driven customer acquisition and engagement.
✦ Mentor emerging leaders in marketing and digital strategy.
I would love your help on
✦ Connect with innovators identifying emerging consumer tech trends.
✦ Find collaborators for exclusive thought leadership content.
✦ Discover emerging leaders for joint venture opportunities.