Hi, I'm Cathy Yum - Regional Head of Marketing & Demand Generation, APAC at Zoom
I thrive where global vision meets local impact, crafting strategies that turn complex tech into market wins. My passion is building the teams and growth engines that excel in diverse, dynamic environments.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led high-performing field marketing and regional growth operations across North American and international landscapes.
Directs APAC regional demand generation and marketing strategy for a global enterprise SaaS innovator.
Provides expert guidance on scaling complex go-to-market strategies and aligning cross-functional teams for success.
🚀 Career trajectory
Foundations in Field Marketing
Started by mastering the nuances of North American field operations and sales alignment.
✦ Field Marketing
✦ Strategy
Scaling Emerging Markets
Transitioned to Singapore to lead country-specific marketing initiatives for global technology giants.
✦ Market Expansion
✦ APAC Strategy
Regional Leadership
Current focus on driving regional demand generation and product marketing at a top-tier SaaS innovator.
✦ Enterprise SaaS
✦ Regional Head
💪🏻 Superpowers
Cross-Border Market Architect
Designing GTM strategies that translate global goals into local market wins.
✦ Adapts complex enterprise SaaS models for diverse emerging market dynamics.
✦ Synthesizes regional cultural nuances into actionable marketing communication strategies.
✦ Scales demand generation frameworks across distinct international landscapes.
Revenue-Centric Growth Catalyst
Uniting marketing and sales to accelerate the entire customer acquisition journey.
✦ Orchestrates end-to-end demand management to boost predictable pipeline growth.
✦ Aligns marketing automation systems with sales enablement to minimize friction.
✦ Utilizes precise measurement protocols to optimize spend and ROI.
Collaborative Leadership Architect
Building resilient, high-performing teams that thrive in remote and global environments.
✦ Empowers multicultural teams to execute complex product launches successfully.
✦ Fosters deep alignment between global product teams and local field marketing.
✦ Mentors talent through the evolving lifecycle of enterprise software transitions.
I'm excited about
✦ I am eager to engage with peers navigating the complexities of regional GTM expansion.
✦ I want to explore collaborative opportunities to redefine enterprise marketing standards in evolving markets.
✦ I aim to contribute to meaningful discussions around the intersection of product management and customer-centric growth.
I can help with
✦ I can provide mentorship on scaling demand generation efforts within the APAC and global SaaS landscape.
✦ I can offer guidance on aligning cross-functional teams to ensure consistent product launch performance.
✦ I can share strategies for effectively localizing global marketing communication to maximize regional engagement.
I would love your help on
✦ I am seeking perspectives from experts on the future of AI-driven marketing automation in high-growth environments.
✦ I would value insights from other senior leaders on managing organizational change within rapidly scaling tech companies.
✦ I am looking for opportunities to exchange views on emerging methodologies in B2B storytelling and customer advocacy.