Hi, I'm Cam Strachan - Head of Data and Analytics at Southern Cross Austereo
I am passionate about turning complex data into a strategic business asset. I thrive in high-stakes media environments where I can build, scale, and govern the technology that connects brands to audiences.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Previously drove go-to-market strategy for Oracle Marketing Cloud within the JAPAC region.
Currently spearheads data and analytics operations for the LiSTNR streaming and media ecosystem.
Can provide expert-level guidance on data commercialization, privacy compliance, and MarTech stack integration.
🚀 Career trajectory
Market Cloud Foundation
Defined early career in GTM strategies and marketing cloud consulting.
✦ Go-To-Market
✦ SaaS Consulting
Data Leadership Evolution
Transitioned into enterprise head-of-data roles, leading major digital streaming ecosystems.
✦ Data Leadership
✦ Digital Transformation
💪🏻 Superpowers
Data Ecosystem Architect
Building robust foundations for streaming and media scale
✦ Architects high-scale data pipelines for millions of streaming audio listeners.
✦ Optimizes marketing tech stacks for seamless customer data integration.
✦ Ensures data quality across complex, multi-brand digital ecosystems.
Commercial Data Translator
Converting raw metrics into bottom-line growth
✦ Aligns technical data architecture with commercial and revenue goals.
✦ Translates complex audience segmentation into high-impact marketing campaigns.
✦ Leads data commercialization efforts for streaming and podcasting.
Industry Standards Advocate
Influencing privacy and ethics in digital advertising
✦ Defines best practices for data governance through industry council roles.
✦ Navigates shifting global privacy regulations for enterprise applications.
✦ Educates internal and external stakeholders on emerging ethical data usage.
I'm excited about
✦ Exploring cutting-edge applications of privacy-first data models in new industries.
✦ Engaging with forward-thinking leaders who are scaling audio and digital content platforms.
✦ Discovering collaborative opportunities to push the boundaries of current ad-tech standards.
I can help with
✦ Advising on the integration of marketing technology stacks for scale.
✦ Consulting on data privacy compliance and ethical audience management.
✦ Mentoring teams on transitioning from siloed data to integrated architectures.
I would love your help on
✦ Connecting with peers navigating the evolution of streaming media metrics.
✦ Gaining fresh perspectives on AI-driven personalization for consumer audio.
✦ Sharing insights on modern data governance strategies for multi-channel brands.