Hi, I'm Brian Katzman - Chief Marketing Officer at Ketryx
I'm passionate about architecting sustainable B2B growth and leveraging data to unlock strategic marketing potential. I thrive when transforming complex business challenges into actionable plans and leading teams towards measurable success.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led marketing efforts as VP of Marketing, driving B2B growth strategies.
Currently guiding businesses as a Founder and Principal Consultant at Vector Growth.
Can help others by optimizing customer acquisition and marketing ROI.
🚀 Career trajectory
Foundational Consulting
Began building expertise in management consulting, focusing on core business principles and strategy.
✦ Management Consulting
✦ Business Strategy
Marketing Leadership & Scaling
Transitioned to VP of Marketing roles, driving growth and customer acquisition in B2B SaaS environments.
✦ VP of Marketing
✦ SaaS
✦ Customer Acquisition
Independent Growth Consulting
Founded Vector Growth to provide specialized consulting, focusing on holistic B2B growth and marketing strategy.
✦ Founder
✦ B2B Growth
✦ Marketing Strategy
Financial Stewardship
Currently serving as Treasurer for The Common School, applying financial management skills to non-profit operations.
✦ Treasurer
✦ Financial Management
💪🏻 Superpowers
Strategic Growth Architect
Translating data into scalable B2B growth strategies.
✦ Develops data-driven customer acquisition and marketing strategies.
✦ Optimizes Return on Marketing Investment (ROMI) through rigorous analysis.
✦ Drives new business development and market penetration.
Financial Acumen for Business
Leveraging financial management for operational excellence.
✦ Expert in financial analysis, budgeting, and forecasting.
✦ Implements business process improvements for efficiency.
✦ Skilled in pricing strategy and contract negotiation.
Transformative Leadership
Empowering teams and driving innovation in SaaS.
✦ Leads executive teams with big-picture thinking and strategic vision.
✦ Fosters innovation and sustainable practices.
✦ Experienced in management consulting and lean startup methodologies.
I'm excited about
✦ Connect with innovators and leaders in the B2B SaaS space to share insights on scaling.
✦ Explore emerging strategies for customer acquisition and sustainable business growth.
✦ Find collaborative opportunities to tackle complex business challenges and drive market impact.
I can help with
✦ Provide strategic guidance on B2B marketing and customer acquisition frameworks.
✦ Offer expertise in financial analysis, budgeting, and ROMI optimization.
✦ Share insights on implementing lean startup principles for business development.
I would love your help on
✦ Discover novel approaches to demand planning in dynamic markets.
✦ Identify potential strategic partnerships for innovative marketing initiatives.
✦ Gain perspectives on community building within professional networks.