Hi, I'm Borys Khodan - Director of Performance Marketing @ Synthesia
I'm driven by optimizing performance marketing and solving complex growth challenges. I thrive in fast-paced tech environments, transforming data into measurable success and building high-performing teams. I'm excited by AI's potential in MarTech.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Google, developing a strong foundation in digital advertising and client strategy.
Drove significant growth at Synthesia, advancing to Director of Performance Marketing for an AI video platform.
Can help others by sharing insights on scaling paid media strategies and leveraging AI for marketing effectiveness.
🚀 Career trajectory
Foundation at Google
Began my career at Google, developing a strong understanding of digital advertising platforms and client strategy as an Associate Account Strategist.
✦ Google Ads
✦ Account Strategy
Growth at Synthesia
Transitioned to Synthesia, rapidly advancing from Head of Paid Media to Director of Performance Marketing, driving significant growth for an AI video platform.
✦ Performance Marketing
✦ Paid Media
✦ AI
Strategic Leadership
Currently leading performance marketing efforts, focusing on scalable growth and team development in a fast-paced tech environment.
✦ Marketing Leadership
✦ Team Development
💪🏻 Superpowers
AI-Powered Marketing Growth Strategist
Leveraging cutting-edge AI tools to redefine performance marketing.
✦ Pioneered AI-driven campaign optimization at Synthesia, boosting ROI.
✦ Developed innovative strategies for paid media across multiple channels.
✦ Translated complex data into actionable growth strategies.
Cross-Channel Performance Maestro
Expert in orchestrating impactful campaigns across diverse digital platforms.
✦ Managed and scaled budgets across Google Ads, Meta, TikTok, and LinkedIn.
✦ Expertise in funnel, conversion, and attribution modeling.
✦ Proven ability to drive measurable results from search to social.
Team Builder and Developer
Cultivating high-performing marketing teams through effective leadership.
✦ Led and mentored paid media teams to achieve ambitious targets.
✦ Focused on people development and fostering collaborative environments.
✦ Skilled in translating marketing vision into team execution.
I'm excited about
✦ Connecting with forward-thinking leaders in AI and MarTech.
✦ Exploring innovative strategies for global market expansion.
✦ Discovering new platforms and technologies for performance optimization.
I can help with
✦ Share insights on scaling paid media strategies in competitive markets.
✦ Advise on building and developing high-performing marketing teams.
✦ Offer perspectives on leveraging AI for marketing efficiency and effectiveness.
I would love your help on
✦ Recommendations for emerging AI tools impacting marketing.
✦ Insights into breakthrough marketing strategies in SaaS.
✦ Connections with experts in international performance marketing.