
I bridge cutting-edge tech and user experiences, transforming ambiguity into evidence-based innovation. I thrive on shaping the future of human interactions within product ecosystems, making the complex actionable and driving product success.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Established and lead JTI's Experience Lab for measurable product experiences.
Integrates AI, biosensors, and human-centered design for novel prototypes.
Help teams design measurable user experiences and innovation processes.
🚀 Career trajectory
Foundation in Product & Innovation
Developed expertise in product management, innovation, and digital strategy through diverse roles and freelance work.
✦ Product Management
✦ Digital Strategy
✦ Entrepreneurship
Building Innovation Capabilities
Transitioned to JTI, first as an Innovation Manager, then establishing the Experience Innovation Lab.
✦ Innovation Management
✦ Team Leadership
✦ Business Transformation
Leading Experience Futures
Currently directing the Experience Lab, focusing on measurable, testable future experiences using advanced technologies.
✦ Director level
✦ R&D
✦ User Experience (UX)
Knowledge Sharing
Shared expertise as an external lecturer in Agile Project Management.
✦ Teaching
✦ Agile Project Management
💪🏻 Superpowers
Innovation Catalyst
Translating complex R&D into actionable product strategies.
✦ Established and lead JTI's Experience Lab for measurable product experiences.
✦ Integrates AI, biosensors, and human-centered design for novel prototypes.
✦ Drives portfolio and investment decisions with evidence-based insights.
Systemic Experience Designer
Building operational capabilities from emerging technologies.
✦ Turns ambiguity into scalable, evidence-based innovation processes.
✦ Aligns senior stakeholders around shared decision frameworks.
✦ Designs operating models for R&D and product development.
Cross-Functional Leader
Fostering collaboration for measurable product success.
✦ Leads diverse teams in experience research and product strategy.
✦ Facilitates design thinking and innovation workshops.
✦ Champions data-driven decision-making across the organization.
I'm excited about
✦ Discovering novel ways to apply AI and biosensor research to product development.
✦ Connecting with pioneers in human-computer interaction and behavioral science.
✦ Exploring opportunities to scale evidence-based innovation frameworks globally.
I can help with
✦ Help teams design measurable user experiences and innovation processes.
✦ Provide frameworks for data-driven product and portfolio decisions.
✦ Facilitate workshops on integrating emerging tech into R&D roadmaps.
I would love your help on
✦ Insights into the latest advancements in ethical AI for consumer products.
✦ Connections with experts in cross-cultural user research and adoption.
✦ Guidance on navigating regulatory landscapes for new product categories.