Hi, I'm Barney Durrant - Independent Google Ads Expert | Ex-Google | Mentor | Writer
I thrive on building high-performance digital strategies, particularly leveraging Google Ads and content to drive growth. My passion lies in empowering businesses and individuals, especially through mentorship and initiatives that boost digital literacy.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed global digital advertising campaigns at Google.
Owns Bluebell Marketing, delivering comprehensive digital strategies and Google Ads.
Can guide businesses to achieve measurable growth through strategic Google Ads implementation.
🚀 Career trajectory
Google Industry Manager
Gained foundational expertise in digital advertising and market strategy within a leading tech giant.
✦ Digital Advertising
✦ Industry Expertise
Independent Consultant & Agency Owner
Transitioned to full-time consulting, founding Bluebell Marketing to deliver bespoke digital strategies and campaigns.
✦ Entrepreneurship
✦ Client Growth
Content Creator & Trainer
Expanded professional scope to include freelance journalism and comprehensive digital marketing training.
✦ Thought Leadership
✦ Skill Development
💪🏻 Superpowers
Global Digital Advertising Architect
Orchestrating multi-channel campaigns from strategy to execution.
✦ Managed global campaigns for major advertisers at Google.
✦ Developed and optimized paid media strategies for diverse sectors.
✦ Expertise in Google Ads, YouTube, and LinkedIn advertising.
Content Creation Catalyst
Transforming complex ideas into engaging narratives.
✦ Authored freelance tech features for The Telegraph and The Guardian.
✦ Skilled in SEO-optimized copywriting for web, blogs, and PR.
✦ Specializes in case studies, white papers, and long-form content.
Talent Cultivator and Mentor
Empowering individuals and teams through targeted training.
✦ Provides one-to-one and group training on digital marketing platforms.
✦ Offers executive training and remote coaching.
✦ Passionate about fostering digital literacy and opportunity.
I'm excited about
✦ Connecting with innovators in AI and emerging digital platforms.
✦ Exploring collaborations on projects that alleviate digital poverty.
✦ Finding opportunities to mentor startups focused on digital literacy.
I can help with
✦ Guiding businesses to achieve measurable growth through strategic Google Ads implementation.
✦ Providing expert copywriting and content strategy for digital presence enhancement.
✦ Mentoring individuals looking to build careers in digital marketing.
I would love your help on
✦ Insights into new AI tools for marketing automation and analysis.
✦ Introductions to non-profits focused on digital inclusion initiatives.
✦ Opportunities to share expertise at industry events or through collaborative content.