Hi, I'm Betty Chen - Fractional CMO / CXO | Brand Strategy | APAC growth | AI Enthusiast | ex Starbucks, Twitter, Google
I thrive on building customer-centric brands and designing seamless journeys. My passion is unlocking business potential by crafting exceptional experiences, especially within fast-paced tech and retail environments. I love to connect and advise innovators.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led global marketing initiatives and product launches at Google and Twitter.
Currently serves as Chief Experience Officer, driving business transformation.
Can offer expert guidance on building scalable customer experience strategies.
🚀 Career trajectory
Foundational Tech Marketing
Built global marketing capabilities and launched new products at Google and Twitter, gaining deep experience in tech-driven strategies and international markets.
✦ Product Launch
✦ International Marketing
Retail & F&B CX Leadership
Transitioned to the consumer-facing sector, optimizing guest experiences and driving loyalty across 14+ countries for Starbucks and RBI in APAC.
✦ Starbucks
✦ RBI
✦ APAC CX
✦ Loyalty Programs
Independent Consultancy
Founded a boutique consultancy focused on empowering businesses with actionable strategies for growth and exceptional customer experiences.
✦ Entrepreneurship
✦ CX Consultancy
✦ Brand Strategy
Current CXO Role
Leading strategic initiatives as Chief Experience Officer, focusing on unlocking business potential through frictionless brand interactions.
✦ Chief Experience Officer
✦ Strategic Growth
✦ Business Transformation
💪🏻 Superpowers
APAC Growth Architect
Mastering multi-market expansion and customer loyalty in diverse regions.
✦ Spearheaded customer experience and loyalty strategies across 14+ APAC countries.
✦ Successfully launched new products and marketing capabilities for global tech giants.
✦ Deep understanding of regional consumer behavior for targeted campaigns.
Brand Journey Weaver
Crafting frictionless experiences from acquisition to retention.
✦ Identified and optimized leaks in customer journeys for enhanced engagement.
✦ Designed and implemented customer-centric brand strategies for startups and F500s.
✦ Proven ability to build strong customer loyalty programs.
Tech-to-Retail Innovator
Bridging digital expertise with consumer-facing brand transformation.
✦ Transitioned from leading international marketing at Twitter to optimizing retail CX at Starbucks.
✦ Leveraged digital marketing acumen to enhance physical and online customer touchpoints.
✦ Human-centered design practitioner focused on user needs.
I'm excited about
✦ Discovering new ventures and innovative leaders in the AI and sustainable tech space.
✦ Connecting with forward-thinking professionals to explore cross-industry collaborations.
✦ Finding opportunities to advise early-stage startups on scaling their customer experience.
I can help with
✦ Offer expert guidance on building scalable customer experience strategies for growth.
✦ Provide insights into optimizing brand journeys for the APAC market.
✦ Share best practices for fostering customer loyalty in competitive industries.
I would love your help on
✦ Insights into emerging AI applications for customer service and marketing.
✦ Connections with leaders in the sustainable technology and e-commerce sectors.
✦ Introductions to founders seeking to disrupt traditional retail or F&B models.