
I am driven by the challenge of making data work harder for retail. I thrive in high-stakes environments where AI meets commerce, helping brands transition from manual bottlenecks to automated, scalable growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed global partnerships and digital transformation at Google for over a decade.
Builds agentic commerce infrastructure to automate product data enrichment for scalable retail growth.
Offers expertise in optimizing content for AI-driven search surfaces and complex product data architectures.
🚀 Career trajectory
Enterprise Foundations
Built fundamental skills in research and strategy, establishing a baseline for complex problem-solving in large-scale markets.
✦ Strategic Analysis
✦ Market Research
Big Tech Scaling
Transitioned to Google to drive digital transformation and partnership development, scaling DTC brands at a global level.
✦ Partner Management
✦ Digital Transformation
Founding Venture Phase
Launched Tellis Labs to address the infrastructure gap in AI-commerce, focusing on high-impact data automation and product enrichment.
✦ Founder
✦ AI Development
💪🏻 Superpowers
Agentic Commerce Architect
Engineering next-generation data infrastructure for AI-led storefronts.
✦ Develops enrichment layers that audit and fix content gaps.
✦ Integrates PIM and ERP systems to enable protocol-ready updates.
✦ Transforms static product data into dynamic AI-compatible assets.
DTC Transformation Strategist
Scaling consumer brands from zero to double-digit market share.
✦ Led digital transformation initiatives for major global consumer brands.
✦ Optimizes full product data journeys across multiple sales channels.
✦ Identifies bottlenecks in marketing-to-live product workflows.
Ecosystem Partnership Builder
Bridging gaps between big-tech expertise and early-stage startup agility.
✦ Connects foundational enterprise knowledge with emerging AI startup trends.
✦ Facilitates partnerships between data infrastructure and retail commerce.
✦ Collaborates with investors and operators to define the future.
I'm excited about
✦ Exploring strategic collaborations with fellow AI-infrastructure founders and builders.
✦ Seeking insights on the rapid evolution of agentic commerce and answer engines.
✦ Connecting with mission-driven investors interested in the future of retail tech.
I can help with
✦ Providing strategic guidance on optimizing product data for AI discovery and SEO.
✦ Sharing lessons learned from transitioning between corporate leadership and founder life.
✦ Advising on building automated data layers that improve conversion and time-to-market.
I would love your help on
✦ Connecting with domain experts in PIM/ERP architecture to refine technical roadmaps.
✦ Seeking advice on navigating the current UK and US market shifts for AI-first commerce.
✦ Finding peer groups that focus on deeptech applications within the retail and consumer sector.