Hi, I'm Andrew Balerdi - Head of Technology (AI, Data, Products) at Vetstream Ltd
I'm passionate about the profound impact of brands, especially in regulated industries. I thrive on crafting unique identities for digital products and blending marketing acumen with tech leadership to drive meaningful growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Founded The Good Marketing Company, generating £12M for healthcare clients.
Heads technology in AI, Data, and Products at Vetstream Ltd.
Can help others by providing expertise in brand strategy for regulated digital products.
🚀 Career trajectory
Foundation in Marketing Disciplines
Acquired comprehensive skills across SEO, PPC, Email, Automation, Branding, and Content over 15+ years.
✦ Digital Marketing
✦ Content Strategy
✦ Marketing Automation
Brand Impact Focus
Shifted focus to the power of branding, leading award-winning identity and strategy projects.
✦ Branding & Identity
✦ Brand Strategy
✦ Award Winner
Healthcare & Regulated Industries
Founded a company generating substantial revenue for healthcare clients, demonstrating specialized expertise.
✦ B2B Marketing
✦ Healthcare Marketing
✦ Revenue Generation
Technology & Product Leadership
Currently heading technology initiatives in AI, Data, and Products, blending marketing acumen with tech leadership.
✦ AI
✦ Data Management
✦ Product Strategy
💪🏻 Superpowers
Brand Strategy Architect
Crafting compelling brand identities that drive business growth.
✦ Won a Transform award for identity and brand strategy.
✦ Spearheaded rebrand of Duofertility, boosting subscriptions 30%.
✦ Founded The Good Marketing Company, generating £12M for healthcare clients.
Digital Product Innovator
Specializing in marketing digital products for regulated sectors.
✦ Expert in making and marketing useful digital products.
✦ Experience in SEO, PPC, Email, Automation, and Content.
✦ Leverages psychology and movement for impactful branding.
Growth Marketing Leader
Driving significant revenue and market presence through integrated campaigns.
✦ Generated over £12M for healthcare clients like NHS and Pfizer.
✦ Expanded retail presence at Boots and Amazon for clients.
✦ Expert in B2B Marketing, Product Launch, and Employer Branding.
I'm excited about
✦ Discovering novel applications of brand strategy in emerging tech fields.
✦ Connecting with peers to explore innovative marketing approaches for regulated industries.
✦ Finding collaborators for projects that blend impactful branding with technological advancement.
I can help with
✦ Provide strategic guidance on brand development for tech products.
✦ Share insights on marketing automation and digital product launches.
✦ Offer expertise in building strong brand identities for regulated sectors.
I would love your help on
✦ Identifying potential partnerships in the AI and data science space.
✦ Connecting with leaders in health-tech innovation.
✦ Finding opportunities to apply brand psychology to complex product challenges.