Hi, I'm Amjad Darwish - Marketing Advisory & Measurement Director at Visa
I am passionate about deciphering the intersection of data and human behavior to fuel growth. I thrive in complex environments where I can translate technical precision into strategic, big-picture clarity.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Managed sophisticated measurement initiatives at Google as a principal analytical consultant.
Currently leads marketing advisory and measurement strategy within the global financial payments sector.
Provides expert guidance on translating complex data analytics into actionable marketing and product growth strategies.
🚀 Career trajectory
Analytical Foundation
Began as an administrator focusing on application support and raw data processing.
✦ Data Fundamentals
✦ System Support
Product Evolution
Transitioned into product management to influence product design and market positioning.
✦ Product Management
✦ Strategic Planning
Measurement Leadership
Specialized in advanced marketing measurement at Google before moving to strategic advisory at Visa.
✦ Measurement Lead
✦ Marketing Advisory
💪🏻 Superpowers
Data-Driven Strategy Architect
Transforming complex datasets into actionable growth frameworks
✦ Architected sophisticated measurement models to optimize global marketing spend
✦ Aligned product-centric data workflows with high-level business objectives
✦ Bridged technical analytical findings into clear executive-level strategy
Cross-Functional Bridge Builder
Connecting technical teams with commercial leadership
✦ Navigated complex organizational structures to align product and marketing goals
✦ Influenced cross-functional decision-making through objective data storytelling
✦ Facilitated seamless communication between engineering and business stakeholders
Lifecycle Product Strategist
Managing the full lifecycle from technical support to market advisory
✦ Managed product development cycles while keeping user metrics at the core
✦ Optimized operational workflows for better data processing and reporting
✦ Leveraged deep product experience to inform modern marketing measurement
I'm excited about
✦ Exploring new paradigms in data-driven marketing measurement and attribution
✦ Connecting with forward-thinking leaders across the global payments ecosystem
✦ Expanding professional impact through strategic partnerships and peer mentorship
I can help with
✦ Providing expert guidance on marketing measurement frameworks and data strategy
✦ Offering insights on the transition from technical product roles to strategic advisory
✦ Advising on the integration of analytical rigor into core marketing functions
I would love your help on
✦ Navigating the evolving landscape of privacy-centric marketing measurement techniques
✦ Discovering best practices for scaling advisory impact within large financial institutions
✦ Identifying unique perspectives on future-proofing marketing data infrastructures