Hi, I'm Amber Shapiro - Global Head of Creator Platforms & Growth Marketing at YouTube
I thrive on building and scaling growth strategies for global tech platforms, particularly within the dynamic creator economy. My passion lies in leading high-impact teams and transforming complex challenges into tangible successes. I'm excited to connect with forward-thinkers in the digital space.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led growth marketing initiatives for creator platforms at YouTube.
Drives global expansion and user acquisition for leading tech platforms.
Can help others by offering strategic insights on scaling creator platforms and navigating global tech markets.
🚀 Career trajectory
Early Global Exposure
Began career with AIESEC, focusing on membership development and external partnerships in Argentina, establishing an early foundation in international relations and business development.
✦ International Relations
✦ Partnerships
✦ Business Development
Accelerated Growth at Google
Progressed through key roles at Google, including moving to Mexico City to stand up a new digital media sales focused on the U.S. Hispanic Market, and later working on Product Marketing, User Acquisition, and Brand & Reputation Marketing in the U.S. & Latin America
✦ Sales
✦ Brand Marketing
✦ Hispanic Market
Leadership at Google & YouTube
Led lifecycle strategy at YouTube (global) and Google (regional) across creator & SMB ecosystems, driving sustained growth in activation, retention, and monetization.
✦ Creator Economy
✦ Growth Marketing
✦ Global Leadership
✦ Performance Marketing
💪🏻 Superpowers
Global Growth Architect
Driving user acquisition and market expansion for leading tech companies.
✦ Orchestrated full-funnel growth strategies for global tech platforms.
✦ Led creator growth marketing initiatives at YouTube.
✦ Designed GTM, CRM & Customer Experience strategies to scale automation and move lifetime value metrics.
Team Builder & Leader
Cultivating high-performing teams and fostering collaborative environments.
✦ 10 years of experience building and mentoring successful marketing teams.
✦ Proven ability to define organizational structures for optimal performance.
✦ Fostering a culture of innovation and results-driven execution.
Cross-Cultural Marketing Specialist
Leveraging diverse market understanding to drive global impact.
✦ Fluent in Spanish and English, enabling effective communication.
✦ Experience in international marketings, including Mexico, Argentina & Brazil
✦ Built high-impact programs across Latin America and the U.S. Hispanic market
I'm excited about
✦ Connecting with innovative leaders shaping the future of digital platforms.
✦ Exploring collaborations in emerging creator economy trends.
✦ Finding opportunities to mentor rising talent in marketing and tech.
I can help with
✦ Offering strategic insights on scaling creator platforms and growth marketing.
✦ Providing guidance on building and leading high-impact international marketing teams.
✦ Sharing expertise in navigating complex global tech markets and brand reputation.
I would love your help on
✦ Introductions to founders of cutting-edge creator tools and platforms.
✦ Introductions to founders looking for marketing advisory
✦ Introductions to folks working in the payments / fin tech space