Hi, I'm Allison Maranz - Digital Marketer | Paid Media Specialist | Sales Lead | Performance Marketing | Data Analytics | xGoogle
I'm passionate about leveraging AI and advanced data strategies to drive growth in performance marketing. I thrive on tackling complex challenges and optimizing campaigns for peak profitability, especially within digital advertising and ad tech.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Interned at Lexelnet, Inc. and worked at Google, specializing in AI-powered advertising solutions.
Currently a Senior Media Specialist, focusing on paid search and performance marketing strategies.
Can help others by sharing expertise on optimizing Google Ads with AI and automation.
🚀 Career trajectory
Foundation in Digital Marketing
Began career developing core digital marketing skills, encompassing SEM, SEO, and general online advertising strategies.
✦ Digital Marketing
✦ SEM
✦ SEO
Global Sales and Specialization at Google
Transitioned to Google, first as a Sales Consultant in Singapore focusing on the travel sector, then specializing in Google Ads, Performance Automation, and AI solutions.
✦ Google Ads
✦ AI Solutions
✦ Sales
✦ Asia Pacific
Consultancy and Senior Media Specialization
Moved into a Digital Marketing Consultant role, followed by a current position as Senior Media Specialist focusing on Paid Search at Liberty Mutual Insurance.
✦ Consulting
✦ Paid Search
✦ Insurance
💪🏻 Superpowers
AI-Powered Performance Marketing
Optimizing campaigns with Google AI for peak profitability.
✦ Mastery of Google Ads automated products and AI solutions.
✦ Expertise in target ROAS, target CPA, and Performance Max.
✦ Driving scalable growth through advanced bidding strategies.
Global Digital Strategy Architect
Designing and executing data-driven online strategies worldwide.
✦ 20+ years of experience in online advertising and product execution.
✦ Proven success across automotive, finance, travel, and healthcare.
✦ International experience in Singapore, supporting APAC travel clients.
Data-Driven Business Problem Solver
Translating complex data into actionable business solutions.
✦ Deep knowledge in data analytics, visualization, and forecasting.
✦ Specializing in digital attribution and custom audience segmentation.
✦ Leveraging insights to solve client business challenges effectively.
I'm excited about
✦ Exploring new AI-driven marketing technologies and strategies.
✦ Connecting with innovators in the performance marketing space.
✦ Discovering opportunities to scale advanced digital advertising solutions.
I can help with
✦ Sharing expertise on optimizing Google Ads with AI and automation.
✦ Providing insights on developing data-driven performance marketing strategies.
✦ Guiding on best practices for global digital marketing execution.
I would love your help on
✦ Identifying emerging trends in ad tech and marketing analytics.
✦ Finding collaborators for innovative performance marketing projects.
✦ Connecting with leaders in the insurance and automotive sectors.