
I am driven by the puzzle of user behavior and the potential of data to unlock growth. I thrive in collaborative environments where technical rigor meets creative product strategy to solve complex challenges.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Developed deep expertise in data-driven marketing and analytics through successive analyst roles at Meredith Corporation.
Currently leads growth experimentation and product strategy initiatives within the development ecosystem at Google.
Can provide expert guidance on building data pipelines, predictive modeling, and scaling A/B testing frameworks.
🚀 Career trajectory
Foundation in Digital Marketing
Started in marketing and SEO, developing an early focus on user acquisition and web analytics.
✦ Marketing Strategy
✦ SEO
✦ Lead Gen
Evolution into Data Analytics
Transitioned into core data roles at Meredith Corporation, sharpening SQL and data modeling skills.
✦ Data Analysis
✦ BI
✦ Visualization
Scale and Strategy at Google
Currently driving growth experimentation for global products at Google.
✦ Product Analytics
✦ Experimentation
✦ Scalable Systems
💪🏻 Superpowers
Experimental Growth Architect
Engineering growth through rigorous hypothesis-led testing
✦ Designs and executes high-impact A/B testing frameworks
✦ Translates user behavior metrics into product strategy improvements
✦ Optimizes conversion paths using statistical modeling techniques
Technical Data Orchestrator
Building and managing high-scale data ecosystems
✦ Constructs end-to-end data pipelines using Apache Airflow
✦ Manages cloud-native warehousing via BigQuery and Snowflake
✦ Automates reporting structures to ensure organizational data literacy
Strategic Storyteller
Bridging complex analytics with executive business impact
✦ Converts deep-dive churn analysis into retention strategy
✦ Leads cross-functional initiatives through project lifecycle management
✦ Communicates complex analytical findings to non-technical stakeholders
I'm excited about
✦ Exploring new frameworks for scaling growth in emerging tech markets.
✦ Connecting with leaders focused on the future of predictive product intelligence.
✦ Building professional alliances to share best practices in experimentation and data strategy.
I can help with
✦ Mentoring analysts on optimizing data pipelines and visualization workflows.
✦ Advising on A/B testing methodologies to improve product conversion rates.
✦ Providing perspective on integrating data-driven culture into fast-paced engineering teams.
I would love your help on
✦ Learning effective strategies for leading cross-functional teams in decentralized environments.
✦ Finding new perspectives on applying AI/ML to enhance user behavior forecasting.
✦ Networking with peers who are scaling growth experimentation at global technology firms.