Hi, I'm Allen Tsai - Partner/Principal Consultant, Digital Strategy & Visual Communications at PRE Commercial
I'm a passionate UX leader and strategist who thrives on crafting intuitive digital experiences for global brands. My drive comes from building high-performing teams and using design thinking to solve complex business challenges.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led UX for the Google Store, driving significant e-commerce growth and shaping user journeys.
Currently partners on digital strategy and visual communications, focusing on e-commerce UX consulting.
Can help others by offering strategic guidance on enhancing digital customer experiences and building effective UX teams.
🚀 Career trajectory
Foundational UX Leadership
Began career in Information Architecture at IBM, developing core UX principles.
✦ Information Architecture
✦ IBM
Google E-commerce & Cloud Innovation
Managed UX Design for Google Cloud and later led the UX for the Google Store, driving significant e-commerce success.
✦ UX Design Manager
✦ Google Cloud
✦ Google Store
✦ E-commerce
Independent Digital Strategy Partner
Currently a Principal Consultant focusing on digital strategy and visual communications, alongside e-commerce UX consulting.
✦ Principal Consultant
✦ Digital Strategy
✦ UX Consulting
💪🏻 Superpowers
Pioneering Digital Experiences
Transforming user journeys through strategic UX leadership.
✦ Led UX for Google Store, driving e-commerce growth.
✦ Shaped experiences for Google Cloud users.
✦ Designed user-centric solutions for Tiffany & Co.
Team & Process Architect
Building and optimizing high-functioning design teams.
✦ Established and managed experience design teams.
✦ Facilitated cross-functional design thinking workshops.
✦ Expert in process design and systems thinking.
Strategic Digital Consultant
Guiding businesses with expertise in digital strategy.
✦ Partnering on digital strategy and visual communications.
✦ Consulting on e-commerce user experience.
✦ Leveraging creative ideation for business impact.