I'm driven to help DTC brands shift from vanity metrics to true profit, building AI-powered solutions that maximize Lifetime Gross Profit. I thrive on transforming data into actionable intelligence and guiding businesses toward sustainable, profit-driven growth.
At a glance
Curated signals on strengths, focus areas, and how they can help.
Led Solutions Operations and drove business transformation through process automation at Google.
Founded MarginOS to build an AI-powered command center for maximizing Lifetime Gross Profit in DTC.
Can help others by sharing strategies for shifting DTC focus from revenue to profit through AI.
🚀 Career trajectory
Foundational Growth at Google
Cultivated deep expertise in online marketing, strategy, and account management across various roles, including Senior Account Manager and Strategic Initiatives Lead.
✦ Digital Marketing
✦ Strategy
✦ Account Management
Operational Excellence & Transformation
Led Solutions Operations and drove business transformation through process automation and data governance as a Lead at Google.
✦ Operations Management
✦ Process Automation
✦ Business Transformation
Profit-Centric Entrepreneurship
Founded MarginOS to address critical profitability gaps in the DTC market, focusing on actionable intelligence and AI-driven profit maximization.
✦ Entrepreneurship
✦ AI Strategy
✦ DTC
💪🏻 Superpowers
Profitability Architect
Redefining DTC success beyond revenue.
✦ Pioneering the shift to Lifetime Gross Profit (LTGP) as the core DTC metric.
✦ Developing AI engines to predict customer behavior and automate profit-driving actions.
✦ Creating forward-looking profitability command centers for DTC brands.
AI-Driven Growth Catalyst
Leveraging AI for predictive business intelligence.
✦ Implementing AI for predictive retention mechanics and customer lifetime value.
✦ Automating actions to optimize customer profitability.
✦ Translating data into actionable intelligence for future profit security.
Strategic Operations Leader
Transforming operations for sustainable profit.
✦ Extensive experience in solutions operations and strategic initiatives at Google.
✦ Optimizing business processes and driving efficiency through technology.
✦ Focusing on organizational alignment for profit-centric goals.
I'm excited about
✦ Connecting with founders and leaders passionate about profit-driven growth.
✦ Exploring innovative AI applications for business profitability and retention.
✦ Discovering new frameworks for predictive analytics in e-commerce.
I can help with
✦ Provide strategic guidance on shifting from revenue to profit focus.
✦ Share insights on leveraging AI for customer retention and Lifetime Gross Profit.
✦ Offer frameworks for building a profit-focused DTC tech stack.
I would love your help on
✦ Recommendations for cutting-edge AI and predictive modeling tools.
✦ Introductions to DTC brands prioritizing profitability.
✦ Insights into novel customer retention strategies outside of traditional marketing.